Performance Marketer
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Job Description
Job Title: Performance Marketer (B2B – Electronics & Industrial)
Location: Faridabad (On-site / Hybrid)
Experience: 1–2 Years
Salary: Upto 4.5 LPA
Employment Type: Full-Time | Urgent Hiring
Job Summary
E Control Devices Pvt. Ltd. is looking for a Performance Marketer who can drive high-quality B2B leads through data-driven digital campaigns. The ideal candidate should have hands-on experience with paid marketing, lead generation, analytics, and funnel optimization, preferably in electronics, industrial, or B2B sectors.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, and Meta
- Generate qualified B2B leads for OEM, EMS, industrial, and IoT customers
- Manage search, display, remarketing, and LinkedIn lead-gen campaigns
- Track and improve CPL, CAC, ROAS, and conversion rates
- Create and test landing pages, ad copies, creatives, and CTAs
- Work closely with sales & product teams to align campaigns with business goals
- Set up and manage Google Analytics, GTM, conversion tracking, and dashboards
- Run A/B tests and continuously optimize funnels
- Share weekly and monthly performance reports & insights
Required Skills
- Strong experience in Google Ads & LinkedIn Ads (mandatory)
- Hands-on knowledge of B2B lead generation
- Experience with GA4, Google Tag Manager, Search Console
- Understanding of sales funnels, lead qualification, CRM integration
- Ability to analyze data and take actionable decisions
- Good communication and coordination skills
- Preferred (Good to Have)
- Experience in electronics / industrial / automation / B2B tech
- Knowledge of SEO basics & landing page optimization
- Familiarity with HubSpot / Zoho / CRM tools
Designation
Performance Marketer
Key Skills
Industry
Electronics
Functional Area
Marketing and Advertising
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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