GROWTH MANAGER
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Job Description
Job Title: Growth Manager
Drive Growth Across CloudPlay & Buzzinga
Location: Faridabad, Haryana
Experience: 3–6 Years
Employment Type: Full-Time
Reporting To: Founders
Package: ₹4–6 LPA
About the Role
We are looking for a Growth Manager who can take ownership of growth across two exciting businesses — CloudPlay and Buzzinga.
This is a hands-on growth role that combines strategy, digital marketing, lead generation, performance marketing, content, CRM, analytics, and revenue growth.
You will be responsible for building and executing growth engines across both B2B and D2C businesses — from generating awareness and leads to converting them into customers and driving repeat business.
The ideal candidate is someone who is highly data-driven, commercially minded, and execution-focused — someone who doesn't just create marketing plans but understands how marketing translates into leads, sales, and revenue.
About the Businesses
CloudPlay
CloudPlay is a creative technology and content company working with brands, agencies, and corporates.
Key offerings:
- Tech Engagements
- Event Technology
- Interactive Experiences
- Videos & Content
- Motion Graphics
- 3D & Animation
- Immersive Experiences
The growth mandate for CloudPlay is primarily B2B — generating qualified opportunities and building a strong pipeline across brands, agencies, and corporate clients.
Buzzinga
Buzzinga is an emerging experiential and D2C brand focused on:
- Tech-based engagement solutions for social & corporate events
- Experiential products
- Personalised gifting
- D2C products
- Event experiences
The growth mandate for Buzzinga spans both B2B event business and D2C commerce.
Key Responsibilities
1. Growth Strategy
- Develop and execute the overall growth strategy for CloudPlay and Buzzinga.
- Identify new growth opportunities across channels, audiences, products, and markets.
- Build clear growth funnels from Awareness → Acquisition → Conversion → Retention.
- Define growth objectives, KPIs, and measurable outcomes.
- Continuously identify opportunities to improve conversion and revenue.
- Work closely with the Founders to translate business objectives into actionable growth plans.
2. B2B Lead Generation – CloudPlay
- Build a predictable pipeline of qualified B2B leads.
- Identify target industries, companies, brands, agencies, and decision-makers.
- Develop outbound and inbound lead-generation strategies.
- Explore channels such as:
- Email Marketing
- Performance Marketing
- Content Marketing
- SEO
- Partnerships
- Industry platforms and communities
- Develop campaigns to generate qualified enquiries and meetings.
- Work with the business development team to improve lead-to-opportunity conversion.
- Build and maintain a structured lead funnel and pipeline.
The objective is not simply to generate leads — but to generate leads that can become business.
3. Buzzinga – Events & D2C Growth
- Develop growth strategies for Buzzinga's event and experiential offerings.
- Drive enquiries and bookings for social and corporate events.
- Build digital campaigns around key occasions, celebrations, and gifting moments.
- Drive traffic and conversions for Buzzinga's D2C products.
- Identify new customer segments and use cases.
- Develop acquisition campaigns across relevant digital channels.
- Work on improving:
- Website conversion
- Enquiry conversion
- Average Order Value
- Repeat purchases
- Customer Acquisition Cost
4. Performance Marketing
- Plan, execute, and optimise paid campaigns across relevant platforms.
- Manage performance marketing agencies/partners wherever required.
- Develop campaigns based on clearly defined business objectives.
- Track campaign performance and continuously optimise budgets.
- Analyse CAC, CPL, CTR, CPC, conversion rates, ROAS, and revenue contribution.
- Conduct A/B testing of creatives, messaging, audiences, and landing pages.
- Ensure marketing spends are linked to measurable business outcomes.
5. Content & Organic Growth
- Develop a content strategy that supports both brand building and lead generation.
- Identify content opportunities across:
- YouTube
- Website
- Work with internal creative teams to develop high-quality content.
- Create content themes, campaigns, and communication calendars.
- Identify opportunities to showcase CloudPlay's work, capabilities, case studies, and innovations.
- Develop content that positions CloudPlay as a strong player in creative technology and experiential solutions.
- Build Buzzinga's digital presence and product storytelling.
6. CRM & Customer Journey
- Build and manage CRM-driven growth initiatives.
- Develop lead nurturing journeys for B2B prospects.
- Create email and WhatsApp campaigns for prospects and existing customers.
- Develop strategies for repeat purchases and customer retention for Buzzinga.
- Segment audiences based on behaviour and purchase intent.
- Track customer journeys and identify drop-off points.
- Improve conversion through targeted communication and remarketing.
7. Analytics & Growth Experimentation
- Establish dashboards to track growth performance.
- Monitor key metrics across acquisition, conversion, and revenue.
- Analyse where leads/customers are coming from and where they drop off.
- Run regular growth experiments across:
- Messaging
- Landing pages
- Campaigns
- Creatives
- Offers
- Audiences
- Channels
- Use data to identify what is working, what isn't, and where resources should be allocated.
- Present actionable growth insights to the Founders.
Key Performance Indicators
Success in this role will ultimately be measured through business growth, including:
CloudPlay
- Qualified leads generated
- Meetings / opportunities created
- Sales pipeline generated
- Lead-to-opportunity conversion
- Revenue contribution
Buzzinga
- Event enquiries
- Event bookings
- Website traffic
- D2C orders
- Conversion rate
- Average Order Value
- Customer Acquisition Cost
- Repeat purchases
Overall
- Revenue growth
- Marketing ROI / ROAS
- Cost efficiency
- Customer acquisition
- Funnel conversion
Must-Have Skills
- 3–6 years of experience in Growth, Digital Marketing, Performance Marketing, Business Growth, or a similar role.
- Strong understanding of B2B and/or D2C growth funnels.
- Experience with lead generation and digital acquisition.
- Strong analytical and data interpretation skills.
- Understanding of performance marketing.
- Good understanding of Google Ads / Meta Ads and digital advertising ecosystems.
- Strong understanding of social media and content marketing.
- Experience with CRM, email marketing, and lead nurturing.
- Ability to create and execute campaigns independently.
- Strong communication and presentation skills.
- Ability to work directly with founders and senior stakeholders.
- Highly execution-oriented and comfortable working in a fast-paced environment.
Good to Have
- Experience in Event Management / Experiential Marketing / Creative Technology / Media / Advertising / Agency businesses.
- Experience with both B2B and D2C growth.
- Experience with Shopify or similar e-commerce platforms.
- Knowledge of Google Analytics / GA4.
- Knowledge of SEO.
- Experience with marketing automation tools.
- Experience with LinkedIn lead generation.
- Understanding of AI tools and emerging digital marketing technologies.
- Basic understanding of creative production and content creation.
The Ideal Candidate
We are looking for someone who:
Thinks Like a Business Owner
Understands that marketing is ultimately about creating business, not just impressions.
Is Data-Driven
Can look at numbers, identify problems, and make decisions based on data.
Is Highly Execution-Oriented
Can take an idea from strategy to execution without waiting for someone else to drive it.
Is Experimental
Constantly tests new channels, campaigns, audiences, messaging, and growth opportunities.
Understands Digital
Knows how today's customers discover, evaluate, and purchase products and services.
Is Commercially Minded
Understands the connection between marketing spend, acquisition, conversion, and revenue.
Can Work With Founders
Comfortable taking ownership, presenting ideas, and being accountable for outcomes.
Location
- Faridabad, Haryana
- Candidates based in Faridabad will be preferred.
- Candidates from Delhi NCR who are willing to relocate to Faridabad may also be considered.
What Makes This Role Different?
- This isn't a role where your success is measured by the number of posts published or followers gained.
- You will have the opportunity to build the growth engine of two businesses from the ground up.
- You will work directly with the Founders and have ownership across:
.
Designation
GROWTH MANAGER
Key Skills
Industry
Advertising Services
Functional Area
Marketing and Advertising
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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