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Social Media Specialist

Udyog Paathshala

Talent Suite Job

Experience

4-6 Years

Salary

6-10 Lakhs

Location

Maharashtra-Pune

Posted - 78 days ago

Applications - 44

Vacancies- 1

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Join the Udyog Paathshala team as a Full Time Social Media Specialist on Erekrut, specializing in Social Media Specialist in the Education Management industry. We are seeking talented individuals with a passion for Digital and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

Job Description

Job Title: Social Media & Performance Marketing Specialist

Location: Pune, Maharashtra (Hybrid) (Only candidates currently based in Pune will be considered.)

Industry: B2B Marketing / Digital Marketing / Client Servicing

Experience: Minimum 5 Years

Compensation:

CTC: ₹50,000 – ₹75,000 per month

Role Overview

We are looking for an experienced Social Media & Performance Marketing Expert who can independently manage key B2B client accounts end-to-end.

The ideal candidate will be responsible for developing monthly digital marketing plans, managing clients' social media presence, executing performance marketing campaigns, coordinating content execution, monitoring campaign performance, and delivering measurable business results.

This is a client-facing role that requires a strong combination of performance marketing expertise, strategic thinking, account management, communication skills, and hands-on execution capability.

Key Responsibilities

1. Key Account Management

Manage assigned B2B client accounts from strategy through execution.
Understand each client's business, industry, products, target audience, competitors, and marketing objectives.
Serve as the primary point of contact for all digital marketing and social media initiatives.
Conduct regular client meetings, campaign reviews, and monthly performance discussions.
Build strong client relationships while ensuring timely delivery of all agreed marketing activities.
Coordinate with internal content writers, designers, video editors, website teams, and other stakeholders.

2. Social Media Strategy & Management

Develop monthly social media strategies and content calendars for B2B clients.
Plan campaigns across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
Identify content themes, campaign ideas, lead generation opportunities, and audience engagement initiatives.
Ensure consistent brand positioning, messaging, tone, and visual communication.
Monitor social media performance and recommend improvements based on analytics and audience insights.
Oversee content publishing, scheduling, optimization, and reporting.

3. Performance Marketing

Plan, execute, monitor, and optimize paid campaigns across:
- Meta Ads
- Google Search Ads
- Google Display Ads
- YouTube Ads
- LinkedIn Ads (where applicable)
Build campaign structures aligned with client objectives including lead generation, website traffic, brand awareness, remarketing, and conversions.
Conduct audience research, keyword research, competitor analysis, and campaign forecasting.
Manage campaign budgets and optimize spend across platforms.
Continuously improve targeting, creatives, landing pages, bidding strategies, keywords, and ad copy.
Monitor campaign KPIs including CPL, CPC, CTR, Conversion Rate, ROAS, Lead Quality, and Customer Acquisition Cost.
Set up and manage remarketing and retargeting campaigns.
Ensure accurate implementation of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking.

4. B2B Lead Generation

Develop digital lead generation strategies specifically for B2B clients.
Design campaigns that support long B2B buying cycles across different customer journey stages.
Collaborate with clients' sales teams to evaluate lead quality and campaign effectiveness.
Create campaigns targeting business owners, CXOs, decision-makers, purchase heads, plant heads, and functional leaders.
Recommend landing pages, lead magnets, webinars, case studies, downloadable resources, and other conversion assets.

5. Analytics & Reporting

Prepare weekly and monthly campaign performance reports.
Translate campaign data into meaningful business insights and actionable recommendations.
Track social media growth, engagement, website traffic, leads, conversions, and campaign ROI.
Present campaign performance confidently during client meetings.
Identify underperforming campaigns and proactively implement optimization strategies.

6. AI Tools & Marketing Automation

Leverage AI tools for campaign planning, content ideation, research, ad copy creation, reporting, and productivity enhancement.
Stay updated on emerging AI tools relevant to digital marketing, automation, analytics, and design.
Utilize platforms such as ChatGPT, Gemini, Claude, Canva AI, and other marketing technologies.
Identify opportunities to automate repetitive marketing and reporting tasks.
Promote AI-enabled workflows while maintaining brand consistency and content quality.

Qualifications & Requirements

Minimum 5 years of experience in Digital Marketing, Performance Marketing, or Social Media Marketing.
Proven experience managing B2B clients and B2B marketing campaigns.
Strong hands-on expertise in Meta Ads and Google Ads.
Experience independently managing monthly digital marketing plans for multiple client accounts.
Strong understanding of B2B customer journeys, lead generation funnels, and conversion strategies.
Working knowledge of Google Analytics, Google Tag Manager, Meta Business Manager, and conversion tracking.
Ability to analyze campaign data and make optimization decisions.
Excellent client servicing, communication, presentation, and relationship management skills.
Ability to manage multiple client accounts, campaigns, deadlines, and stakeholders simultaneously.
Strong understanding of social media platforms, content formats, trends, and algorithms.
AI-savvy with hands-on exposure to modern AI-powered marketing tools.
Excellent written and verbal communication skills in English.

Preferred Qualifications

Bachelor's or Master's degree in Marketing, Business Management, Communications, or a related field.
Google Ads Certification and/or Meta Blueprint Certification will be an added advantage.
Experience working with B2B Manufacturing, Industrial, Professional Services, Education, Consulting, Technology, or MSME clients.
Previous experience in a Digital Marketing Agency or Client Account Management role.
Experience with CRM platforms, marketing automation tools, and lead management systems.

Key Performance Indicators (KPIs)

Campaign lead generation and lead quality.
Cost per Lead (CPL) and campaign ROI.
Achievement of client marketing objectives.
Social media engagement and audience growth.
Timely delivery of monthly marketing plans.
Client satisfaction and account retention.
Accuracy and quality of campaign reporting.
Budget utilization and campaign optimization.
Strategic recommendations provided to clients.
Effective adoption of AI tools and marketing automation.

Ideal Candidate

The successful candidate will be:

Strategic with a strong execution mindset.
Comfortable managing client accounts independently.
Highly analytical and performance-driven.
Proactive in identifying growth opportunities.
Strong in planning, coordination, and follow-through.
Passionate about AI, digital marketing trends, and emerging technologies.
Capable of taking complete ownership of multiple B2B client accounts.

Designation

Social Media Specialist

Key Skills

Account ManagementB2B Lead GenerationB2B MarketingCampaign ManagementCampaign OptimizationClient Relationship ManagementClient ServicingContent MarketingContent StrategyConversion Rate Optimization (CRO)Conversion TrackingDemand GenerationDigital MarketingFacebook Ads ManagerGoogle AdsGoogle AnalyticsGoogle Search AdsGoogle Tag ManagerLead GenerationLinkedIn Ads

Industry

Education Management

Functional Area

Digital

Employment Type

Full Time

Education

Graduation/Diploma

Job Type

AccountB2BB2B

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Social Media Specialist

Top Hiring Companies

Job Description

Designation

Key Skills

Industry

Functional Area

Employment Type

Education

Job Type

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