Digital Marketing Manager
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Salary
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Job Description
Objectives of this role:-
- Develop and implement digital marketing strategies aligning with the company’s goals.
-Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Create and execute campaigns across various digital channels, like email, social media, paid *advertising and search engine optimisation.
- Measure and analyse campaigns’ success using data and analytics tools.
- Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
Your responsiblities:-
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.
Required skills and qualifications:-
- A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations.
- 2+ years of demonstrable experience in marketing or digital marketing roles.
- Knowledge of content management tools like CMS Hub, Squarespace, or WordPress.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
Designation
Digital Marketing Manager
Key Skills
Industry
Digital Marketing
Functional Area
Marketing and Advertising
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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