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Design Lead

Sierra Innovation Private Limited

Talent Suite Job

Experience

7-10 Years

Salary

10-15 Lakhs

Location

Rajasthan-Jaipur

Posted - 92 days ago

Applications - 58

Vacancies- 2

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Join the Sierra Innovation Private Limited team as a Full Time Design Lead on Erekrut, specializing in Design Lead in the Education industry. We are seeking talented individuals with a passion for Design & Development and educational qualifications ranging from 7-10 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

Job Description

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years Department: Creative & Brand Employment Type: Full-time No of Position: 2

CTC: 6 LPA to 12LPA

About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into

powerful visual identities. The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals— with consistency and excellence. This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

Key Responsibilities

Brand Identity & Visual Language Development
- Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.
- Translate abstract brand narratives into compelling visual identities that resonate with consumers. Build design systems and guidelines to keep all creatives aligned and consistent.
Creative Design & Execution
- Social media creative, Video design & motion graphics, AI-generated creative, Packaging design (boxes, covers, sleeves, labels), Marketing collaterals (brochures, flyers, banners, posters), Website design and . landing pages, Brand showreels and visual storytelling content
- Ensure high-quality, on-brand designs for all marketing, product, and communication needs.
Team Leadership & Management
- Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.
- Hire top talent and build a high-performance creative team.
- Review creative output and ensure timely, creative, and error-free delivery.
- Train the team on brand guidelines, visual storytelling, and new design trends.
Strategy & Cross-Functional Collaboration
- Work closely with founders, marketing, product, production, and script teams to conver
- Understand campaign objectives and bring creative vision to life across mediums.
- Maintain a design pipeline and ensure smooth workflow management.
Innovation & Creative Intelligence
- Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.
- Use AI-based tools for speed, creativity, and experimentation.
- Create designs that not only look good but also communicate with clarity and convert effectively.

Required Skills & Qualifications

5–10+ years of design experience, preferably with leading D2C brands or creative agencies.
Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).
Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.
Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.
Deep understanding of brand psychology, consumer behavior, and design communication.
Proven experience building and managing design teams.
Ability to convert briefs, strategies, and documents into compelling visual narratives.
Excellent aesthetic sense and a passion for building memorable brands.

Designation

Design Lead

Key Skills

Adobe Creative SuiteAdobe IllustratorAdobe InDesignAfter EffectsAI-Based Design ToolsAI-Generated CreativeAttention to DetailBrand & Campaign Objectives AlignmentBrand Identity DevelopmentBranding and Consumer PsychologyConsumer Behavior InsightsCreative DirectionCreative Strategy & ExecutionCreative Team LeadershipCross-functional CollaborationDesign Systems & Component LibrariesDesign Systems & GuidelinesDesign Trend AnalysisFigmaLogo & Typography Design

Industry

Education

Functional Area

Design & Development

Employment Type

Full Time

Education

Graduation/Diploma

Job Type

AdobeAdobeAdobe

Apply Now

Design Lead

Top Hiring Companies

Job Description

Designation

Key Skills

Industry

Functional Area

Employment Type

Education

Job Type

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