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Territory Sales Manager – HoReCa (FMCG)

Genetic Callnet Consultancy Pvt. Ltd.

Talent Suite Job

Experience

4-6 Years

Salary

25-50 Lakhs

Location

Karnataka-Bangalore

Posted - 226 days ago

Applications - 150

Vacancies- 1

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Top Hiring Companies

Join the Genetic Callnet Consultancy Pvt. Ltd. team as a Full Time AVP Sales - HoReCa (FMCG) on Erekrut, specializing in AVP Sales - HoReCa (FMCG) in the FMCG industry. We are seeking talented individuals with a passion for Sales & Marketing and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

Job Description

Job Description – Territory Sales Manager - HoReCa (FMCG)

Function: Institutional Sales / HoReCa / Key Accounts
Location: Bangalore – Corporate Office
Role Type: Pan India Leadership Role

Budget: 40 to 45 L CTC (Max) + 4 L VP + ESPOS.

Requirment:

Strong career stability with clear progression (currently working in their 1st company or at most 2nd company)
Relevant Institutional/Horeca experience in reputed FMCG companies (Excluding Alco beverages, Milk & Ice Cream industries).
High energy and execution-oriented candidates
Strong communication and analytical skills
Total experience range: 4 to 8 years (maximum) with good educational background.

Position Overview

We are seeking a dynamic, young, and growth-driven Associate Vice President – Sales to lead our Institutional, HoReCa, and Key Accounts business across India. The ideal candidate will bring strong strategic thinking, proven sales leadership, and the ability to manage a large, diverse team. This role requires a stable professional track record and a solid educational foundation.

The AVP Sales will directly lead a 30-member team, including 2 RSMs, 5 ASM’s and will be responsible for driving revenue, expanding national institutional partnerships, improving market penetration, and delivering long-term business growth.

Key Responsibilities

Strategic Leadership

Develop and execute national sales strategies for Institutional, HoReCa, and Key Accounts to achieve annual business targets.
Build strong GTM strategies for product penetration, pricing, and customer acquisition.
Drive strategic partnerships with national chains, institutions, Railway’s, QSRs, HORECA networks, and large distributors.

Business Development & Key Account Management

Identify and onboard new institutional clients across categories, ensuring consistent business growth.
Strengthen relationships with existing key accounts and drive contract renewals, joint business plans, and strategic initiatives.
Negotiate commercial terms, pricing, and long-term business agreements.

Team Leadership & People Development

Lead and develop a 30-member national team, including 2 RSMs & 5 ASM’s.
Drive capability-building, performance management, and talent development practices.
Foster a performance-driven and collaborative culture.

Operations & Execution Excellence

Monitor sales performance, MIS reporting, forecasting, and productivity metrics for all regions.
Coordinate with cross-functional teams—Marketing, SCM, Finance, and Manufacturing—for seamless execution.
Lead national activations, product rollouts, and HoReCa-specific initiatives.

Customer Experience & Service Delivery

Ensure superior service levels, timely order fulfilment, and complaint resolution for all institutional partners.
Implement consistent SOPs across regions to improve efficiency and customer satisfaction.

Market Intelligence

Track market developments, competition, and emerging HoReCa trends.
Provide inputs for product customisation, innovation, and category expansion opportunities.

Candidate Profile

Education

MBA / PGDM from a reputed institute preferred.
Strong academic track record.

Experience & Skills

6–10 years of experience in Institutional Sales / HoReCa / Key Accounts (FMCG / Beverage’s background preferred).
Proven success in leading large teams and delivering revenue growth.
Strong negotiation, analytical, and relationship-building skills.
High ownership, strategic thinking, and execution excellence.
Comfortable with travel across India.

Attributes

Young, energetic, and stable professional mindset.
Strong leadership presence with the ability to influence stakeholders.
Excellent communication and interpersonal skills.

What We Offer

Opportunity to lead a high-impact national business portfolio.
Fast-paced, collaborative work environment.
Attractive compensation and growth opportunities

Designation

Territory Sales Manager – HoReCa (FMCG)

Key Skills

Beverages Sales ExpertiseBusiness planningChannel Sales ManagementCommercial NegotiationCompetitive AnalysisContract ManagementCross-Functional Stakeholder ManagementCustomer ExperienceCustomer Relationship ManagementDemand Planning CoordinationDistributor ManagementExecution ExcellenceExpansion StrategyGo-To-Market (GTM) StrategyHoReCa Business DevelopmentInstitutional Sales StrategyKey Account ManagementMarket IntelligenceMarket PenetrationMIS Reporting

Industry

FMCG

Functional Area

Sales & Marketing

Employment Type

Full Time

Education

Masters/Post-Graduation

Job Type

BeveragesBusinessChannel

Apply Now

Territory Sales Manager – HoReCa (FMCG)

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Job Description

Designation

Key Skills

Industry

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