* Develop and implement sales strategies to achieve assigned targets within the General Trade channel (kirana stores, supermarkets, hypermarkets, etc.)

* Build and maintain strong relationships with key distributors, wholesalers, and retailers

* Negotiate and secure favourable trade terms and contracts

* Conduct regular market research to identify new business opportunities and trends

* Develop and execute effective marketing campaigns to create brand awareness and drive sales

* Monitor and analyze sales performance, identify areas for improvement, and implement corrective actions

* Oversee inventory management and ensure product availability throughout the assigned territory

* Participate in trade shows, industry events, and promotional activities

* Prepare and present sales reports and marketing plans to management

* Stay updated on market trends and competitor activities

* Adhere to company policies and procedures

Qualifications:

* Proven track record of exceeding sales targets

* Excellent communication, negotiation, and presentation skills

* Strong analytical and problem-solving abilities

Benefits:

* Competitive salary and benefits package

* Opportunity for professional growth and development

* Dynamic and fast-paced work environment