Digital Marketing Executive
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Job Description
Job Title: Digital Marketing Executive (Lead Generation & SEO)
Location: Valsad
Employment Type: Full-Time (On-site)
Experience: 3+ Years
Salary (CTC): Up to ₹50,000 per month
Languages Required: Fluency in Hindi & English (Mandatory)
Role Overview
Uffizio is looking for a performance-driven Digital Marketing Executive (Lead Generation & SEO) to generate qualified B2B leads through Paid Marketing while driving long-term organic growth through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
The ideal candidate should have hands-on experience in performance marketing, AI-powered search optimization, and modern search strategies to improve lead generation, search visibility, and measurable business growth.
About Uffizio
Uffizio is a global SaaS company providing GPS Tracking Software, Fleet Management Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-based solutions. The company serves partners and system integrators in more than 80 countries, delivering innovative telematics and fleet management solutions worldwide.
Job Summary
The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing.
Work Distribution
- Paid Lead Generation – 60%
- SEO, AEO & GEO – 40%
Success will be measured by:
- Marketing Qualified Leads (MQLs)
- Cost per Lead (CPL)
- Organic Traffic Growth
- Keyword Rankings
- AI Search Visibility
- Conversion Rate
Key Responsibilities
Paid Lead Generation (60%)
Google Ads
- Manage Search, Display, Performance Max, and Remarketing campaigns.
- Create high-converting landing page strategies.
- Improve Quality Score and campaign performance.
- Optimize campaigns to reduce CPL and improve lead quality.
- Conduct A/B testing for advertisements and landing pages.
LinkedIn Ads
- Generate B2B decision-maker leads.
- Build Account-Based Marketing (ABM) campaigns.
- Run Lead Generation Forms and Conversation Ads.
- Target industries, job titles, and countries strategically.
Meta Ads
- Execute awareness, remarketing, and lead generation campaigns.
- Build custom and lookalike audiences.
- Optimize campaign performance based on business objectives.
Campaign Optimization
- Budget allocation
- Audience segmentation
- Conversion tracking
- UTM management
- ROI analysis
- Weekly optimization reports
SEO (40%)
On-Page SEO
- Conduct keyword research.
- Optimize website content.
- Improve internal linking.
- Create optimized meta titles and descriptions.
- Implement structured data.
- Improve overall technical SEO.
Technical SEO
- Perform website audits.
- Optimize Core Web Vitals.
- Resolve crawl errors.
- Manage XML Sitemaps.
- Optimize Robots.txt.
- Improve indexing.
Content SEO
- Create SEO content briefs.
- Optimize blogs and landing pages.
- Build topic clusters.
- Improve keyword rankings.
- Support multilingual SEO initiatives.
Off-Page SEO
- Acquire high-quality backlinks.
- Execute Digital PR activities.
- Analyze competitor backlinks.
- Build website authority.
AEO (Answer Engine Optimization)
- Optimize content for AI-powered answer engines and search experiences.
- Improve featured snippet visibility.
- Create FAQ-focused content.
- Implement Schema Markup.
- Optimize for voice search.
- Conduct question-based keyword research.
- Improve zero-click search visibility.
- Enhance content readability for AI summarization.
GEO (Generative Engine Optimization)
- Optimize content for AI assistants and generative search engines.
- Build AI-friendly content structures.
- Develop comprehensive topical authority.
- Create trustworthy, experience-based content.
- Optimize for ChatGPT, Google AI Overviews, Perplexity, and Gemini.
- Maintain consistent brand and entity information.
- Improve AI citation potential.
- Monitor AI search visibility and referral trends.
Analytics & Reporting
- Monitor performance using Google Analytics 4 (GA4).
- Track website performance through Google Search Console.
- Manage Google Tag Manager.
- Create dashboards using Looker Studio.
- Utilize HubSpot CRM for lead management.
- Prepare campaign and SEO reports.
- Monitor lead attribution and conversion tracking.
- Generate monthly performance dashboards.
Qualifications / Requirements
- Minimum 3+ years of experience in Digital Marketing.
- Experience in B2B SaaS or Software companies.
- Experience managing international marketing campaigns.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication.
- Strong understanding of Paid Marketing, SEO, AEO, GEO, and AI-powered search optimization.
Required Skills
Paid Marketing
- Google Ads
- LinkedIn Ads
- Meta Ads
- Remarketing
- Conversion Tracking
- Landing Page Optimization
- A/B Testing
- Performance Marketing
SEO
- Keyword Research
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- International SEO
- Link Building
- Content Optimization
AI Search Optimization
- AEO (Answer Engine Optimization)
- GEO (Generative Engine Optimization)
- AI Search Optimization
- Schema Markup
- Structured Data
- Entity SEO
- Prompt-aware Content Optimization
Tools
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- SEMrush
- Ahrefs
- Screaming Frog
- Looker Studio
- HubSpot CRM
- WordPress
- Microsoft Excel
Key Performance Indicators (KPIs)
Paid Marketing
- Qualified MQLs Generated
- Cost per Lead (CPL)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Landing Page Conversion Rate
- Pipeline Contribution
SEO
- Organic Traffic Growth
- Keyword Ranking Improvements
- Organic Lead Generation
- Website Engagement
- Backlink Growth
- Technical SEO Health Score
AEO & GEO
- Featured Snippet Acquisition
- AI Overview Visibility
- AI Citation Frequency
- AI Referral Traffic
- FAQ Visibility
- Voice Search Performance
What We Offer
- Opportunity to work with a global SaaS company.
- Exposure to international B2B marketing.
- Hands-on experience with AI-driven marketing strategies.
- Performance-based career growth.
- Learning opportunities in modern SEO, AEO, and GEO.
- Collaborative and innovation-focused work environment.
Designation
Digital Marketing Executive
Key Skills
Industry
Information Technology & Services
Functional Area
Digital Marketing Service
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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