Performance Marketing Lead
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Job Description
Job Title: Performance Marketing Lead – Team Leadership | Google Ads | Meta Ads | Growth Strategy
Company: Digital Mojo
Location: Banjara Hills, Hyderabad (Work From Office)
Employment Type: Full-Time
Reporting To: Delivery Head / CEO
Salary: 8 - 12 LPA
About Digital Mojo
Digital Mojo is a results-driven digital marketing agency based in Hyderabad. Since 2012, we have been helping brands scale through performance marketing, lead generation, branding, SEO, storytelling, and high-impact digital campaigns.
We are looking for a highly experienced Performance Marketing Lead who can drive agency-wide performance marketing success while leading and mentoring a team of performance marketers. This role requires a blend of strategic thinking, campaign expertise, leadership, and client management capabilities.
Job Summary
The Performance Marketing Lead will be responsible for overseeing paid media strategies across Google Ads and Meta Ads, driving campaign performance, managing high-budget accounts, mentoring team members, and ensuring exceptional client outcomes.
This is a leadership role focused on both business results and team development. The ideal candidate should possess strong agency experience, hands-on expertise in paid advertising, and the ability to scale campaigns while maintaining profitability and performance.
Key Responsibilities
1. Performance Marketing Strategy
- Develop and execute paid media strategies across Google Ads and Meta Ads.
- Create campaign frameworks for lead generation, e-commerce, branding, and performance-focused objectives.
- Guide campaign planning across Search, Display, YouTube, Performance Max, Demand Gen, Meta Feed, Reels, Stories, and Lead Generation campaigns.
- Recommend budget allocation, audience targeting, and funnel strategies aligned with business objectives.
- Identify growth opportunities and scaling strategies across client accounts.
2. Team Leadership & Mentorship
- Lead, mentor, and support Senior Performance Marketers and Performance Marketing Executives.
- Conduct campaign reviews and provide strategic guidance.
- Support hiring, onboarding, training, and performance evaluations.
- Establish best practices, SOPs, and optimization frameworks across the team.
- Foster a culture of accountability, learning, and continuous improvement.
3. Performance Ownership
- Own campaign performance across assigned accounts.
- Monitor and optimize key metrics including CPL, CPC, CTR, ROAS, ROI, Conversion Rate, and Lead Quality.
- Drive continuous optimization and performance improvements.
- Ensure efficient budget utilization and campaign profitability.
- Develop performance benchmarks and reporting standards.
4. Client Strategy & Stakeholder Management
- Lead strategic discussions with clients regarding campaign performance and growth opportunities.
- Present campaign insights, recommendations, and business outcomes.
- Manage client escalations and provide effective solutions.
- Build long-term client relationships through consistent performance delivery.
5. Analytics, Tracking & Reporting
-
Ensure accurate implementation of:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Event Tracking & Attribution Models
- Review campaign reporting and dashboard accuracy.
- Identify tracking gaps and implement corrective actions.
- Establish agency-wide reporting standards and performance frameworks.
6. Innovation & Process Improvement
- Develop and improve internal performance marketing processes and SOPs.
- Stay updated on advertising platform changes, AI tools, automation solutions, and industry trends.
- Implement new technologies and methodologies to improve campaign efficiency and results.
- Contribute to agency growth initiatives and new business opportunities.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Lead Quality Score
- Client Retention Rate
- Campaign Performance Growth
- Budget Utilization Efficiency
- Team Performance Metrics
- Reporting Accuracy
- Client Satisfaction Score
- Team Retention & Development
Required Qualifications
- Bachelor's Degree in Marketing, Business, Communications, or a related field.
- 4–8 years of hands-on experience in Performance Marketing within a digital marketing agency.
- Proven experience managing high-budget Google Ads and Meta Ads campaigns.
- Experience leading and mentoring performance marketing teams.
- Google Ads Certification and Meta Blueprint Certification preferred.
Required Skills
Performance Marketing
- Google Ads (Search, Display, YouTube, Performance Max, Demand Gen)
- Meta Ads Manager (Facebook & Instagram Ads)
- Lead Generation Campaigns
- Conversion Rate Optimization (CRO)
- Funnel Strategy & Customer Journey Mapping
Analytics & Tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Attribution & Event Tracking
Leadership & Management
- Team Leadership
- Coaching & Mentoring
- Performance Reviews
- SOP Development
- Stakeholder Management
Technical & Strategic Skills
- Budget Planning & Forecasting
- Campaign Scaling
- Performance Reporting
- Data Analysis & Decision Making
- AI Tools (ChatGPT, Gemini, Claude, Perplexity)
Communication Skills
- Client Presentation Skills
- Strategic Consulting
- Problem Solving
- Negotiation & Relationship Management
Preferred Candidate Profile
- Mandatory digital marketing agency experience.
- Experience managing monthly advertising budgets of ₹10 Lakhs or more.
- Experience across industries such as Real Estate, Healthcare, Education, E-commerce, B2B, and Lead Generation.
- Strong leadership and people management skills.
- Ability to manage multiple client accounts and team members simultaneously.
- Strategic thinker with a hands-on execution mindset.
- Comfortable working from the Hyderabad office.
Reporting Structure
Reports To: Delivery Head / CEO
Works Closely With:
- Account Managers
- Creative Team
- SEO Team
- Business Development Team
Client Facing: Yes
Career Growth
Performance Marketing Lead → Group Performance Lead → Head of Performance → Delivery Head
Benefits
- Health Insurance
- Provident Fund (PF)
- Leave Encashment
- Performance Incentives
- Career Growth Opportunities
- Collaborative & High-Performance Work Environment
Designation
Performance Marketing Lead
Key Skills
Industry
Digital Marketing
Functional Area
Digital
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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