Outbound SDR Lead
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Job Description
Job Position- Outbound SDR Lead
Location: Gurugram (On-site)
Salary Upto: 25LPA
Experience: 3–8 years
About RDash
RDash is an AI-powered construction management platform trusted by over 450 companies across India and the UAE, including Amazon, ICICI Bank, LivSpace, and JSW Homes. Backed by Y Combinator, Stellaris, and Zacua Capital, RDash is transforming the construction industry by replacing fragmented communication channels, spreadsheets, and disconnected tools with a unified project management platform.
As one of the company's key growth engines, outbound sales plays a critical role in scaling revenue and pipeline generation.
Role Overview
RDash is looking for a highly driven and hands-on Outbound SDR Lead to build, manage, and optimize the outbound sales development function. This role will be responsible for leading a team of SDRs, driving pipeline generation, improving conversion metrics, and ensuring consistent outbound performance across multiple channels.
The ideal candidate is a player-coach who combines strategic thinking with execution excellence and has a proven track record of managing outbound teams and delivering pipeline targets in a B2B SaaS environment.
Key Responsibilities
Outbound Strategy & Pipeline Generation
- Own the end-to-end outbound motion including LinkedIn outreach, email campaigns, cold calling, sequencing, and cadence design.
- Develop and execute outbound strategies to generate qualified sales opportunities and pipeline.
- Collaborate with Marketing and Sales teams to define Ideal Customer Profiles (ICP) and target account strategies.
- Continuously optimize outreach messaging, campaign performance, and prospect engagement.
Team Leadership & Coaching
- Lead, mentor, and manage a team of 6–8 SDRs.
- Drive performance through regular coaching, call reviews, feedback sessions, and skill development.
- Manage hiring, onboarding, and training of new SDR team members.
- Foster a high-performance, results-oriented sales culture.
Performance Management
-
Own weekly, monthly, and quarterly pipeline generation targets.
-
Monitor key outbound metrics including:
- Outreach volume
- Open rates
- Response rates
- Meeting conversion rates
- Pipeline contribution
-
Identify bottlenecks in the sales funnel and implement corrective actions to improve performance.
CRM & Reporting
- Ensure CRM hygiene and accurate activity tracking within HubSpot.
- Maintain dashboards and reports for leadership visibility.
- Provide actionable insights based on outreach and conversion data.
- Collaborate with leadership to forecast pipeline performance and growth opportunities.
Process Improvement
- Review and optimize outbound sequences, email copy, call scripts, and messaging frameworks.
- Implement best practices in prospecting, engagement, and pipeline management.
- Leverage sales engagement and prospecting tools to improve team productivity.
Desired Candidate Profile
- 3–8 years of experience in B2B SaaS Sales, Sales Development, Business Development, or Pipeline Generation roles.
- Minimum 1–2 years of experience leading or managing SDR/BDR teams.
- Currently working as an SDR Lead, SDR Manager, Outbound Lead, Business Development Manager, or a similar role.
- Proven track record of achieving outbound pipeline and meeting generation targets.
- Hands-on experience with LinkedIn prospecting, email sequencing, and cold calling.
- Experience with CRM and sales engagement platforms such as HubSpot, LinkedIn Sales Navigator, Apollo, Outreach, or Salesloft.
- Strong understanding of outbound sales metrics, conversion funnels, and pipeline management.
- Excellent written and verbal communication skills.
- Strong analytical mindset with the ability to use data to improve performance.
- Experience in Construction Technology, Real Estate Technology, SaaS, or B2B Technology businesses is an advantage.
- Comfortable working in a fast-paced startup environment with a player-coach mindset.
Success Metrics (First 90 Days)
- Establish a structured and scalable outbound sales process.
- Improve outbound conversion rates across outreach channels.
- Identify and address key pipeline bottlenecks.
- Maintain CRM accuracy and reporting consistency.
- Consistently achieve pipeline generation targets through the SDR team.
Designation
Outbound SDR Lead
Key Skills
Industry
HR Services
Functional Area
Sales & Marketing
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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