Marketing Manager- Pharma
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Job Description
Job Position: Marketing Manager- Pharma
Location: Ahmedabad, Gujarat
Experience: 2+ Years
CTC: Up to ₹5 LPA (Negotiable)
Role Overview
We are seeking a dynamic and analytical Project Management Team (PMT) Manager to support pharmaceutical brand planning, product lifecycle management, and marketing initiatives. The ideal candidate will work closely with cross-functional teams to drive brand growth, execute promotional strategies, analyze market trends, and ensure successful product performance across assigned therapy areas.
Key Responsibilities
- Assist in developing and executing annual brand plans, positioning strategies, and promotional campaigns for assigned products or therapy areas.
- Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Research, Supply Chain, and other stakeholders to ensure effective product management and compliance.
- Analyze market intelligence, prescription trends, competitor activities, and sales performance to identify growth opportunities.
- Support product launches by developing launch plans, promotional materials, visual aids, leave-behind literature, and marketing campaigns.
- Monitor brand performance metrics and gather feedback from healthcare professionals, hospitals, distributors, and patients.
- Conduct market research and customer analysis to support strategic business decisions.
- Track campaign effectiveness and recommend improvements to enhance product performance.
- Ensure timely execution of marketing initiatives and adherence to regulatory guidelines.
Desired Candidate Profile
- Bachelor's or Master's degree in Pharmacy (B.Pharm/M.Pharm/Pharm.D), Life Sciences, Biotechnology, or related disciplines.
- MBA in Marketing, Healthcare Management, or Pharmaceutical Management will be an added advantage.
- Minimum 2 years of experience in Pharmaceutical Product Management, Brand Management, PMT, Pharma Marketing, or related functions.
- Good understanding of pharmaceutical marketing, therapeutic segments, product lifecycle management, and market research.
- Strong analytical, communication, presentation, and stakeholder management skills.
- Experience in preparing promotional materials and supporting product launch activities is preferred.
- Prior experience as a Medical Representative, Product Executive, Marketing Executive, or Brand Executive will be an advantage.
Preferred Skills
- Pharmaceutical Product Management
- Brand Management
- Product Lifecycle Management
- Market Research & Analysis
- Marketing Strategy
- Product Launch Planning
- Competitive Intelligence
- Sales Performance Analysis
- Promotional Campaign Management
- Stakeholder Management
- Cross-Functional Coordination
- Business Analytics
- Forecasting & Reporting
Why Join Us?
- Opportunity to work with a growing pharmaceutical organization.
- Exposure to product strategy, brand management, and market development.
- Collaborative work environment with strong learning opportunities.
- Career growth in pharmaceutical marketing and product management.
Designation
Marketing Manager- Pharma
Key Skills
Industry
Pharmaceutical Manufacturing
Functional Area
Sales & Marketing
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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