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Job Description
Job Position: Marketing Manager
Company: MyCardioGen
Location: Remote (India)
Employment Type: Full-Time / Contract
Experience: 2-6 Years
Compensation: Competitive | Based on Experience
About MyCardioGen
MyCardioGen is a preventive heart health platform dedicated to helping Indians identify cardiovascular risk at an early stage through a comprehensive approach that combines genetics, advanced cardiac imaging, and biomarker analysis.
Our mission is to transform preventive cardiology in India by leveraging technology, patient education, and personalized healthcare solutions. We are building a trusted healthcare brand focused on awareness, innovation, and proactive heart health management.
Role Overview
We are seeking a creative, strategic, and performance-driven Marketing Manager to lead brand-building, patient engagement, and lead generation initiatives across digital platforms.
The ideal candidate will have experience in healthcare, wellness, diagnostics, preventive health, health-tech, or digital healthcare marketing. This role requires a strong blend of content strategy, digital marketing expertise, campaign execution, analytics, and healthcare communication.
You will play a key role in establishing MyCardioGen as a trusted leader in preventive cardiovascular health across India.
Key Responsibilities
Digital Marketing & Brand Building
- Develop and execute integrated digital marketing strategies across Meta, LinkedIn, YouTube, Google, and other relevant platforms.
- Build brand awareness and thought leadership in preventive cardiology and heart health.
- Design and optimize lead generation funnels to drive consultations and patient acquisition.
- Manage website content, landing pages, and patient engagement journeys.
- Plan and execute SEO, SEM, and paid advertising campaigns to improve visibility and conversions.
Content & Healthcare Education
-
Create and manage educational healthcare content, including:
- Reels and short-form videos
- Infographics
- Awareness campaigns
- Blog articles
- Email newsletters
- Webinar promotions
-
Simplify complex medical and scientific concepts into engaging, patient-friendly content.
-
Collaborate with doctors, healthcare professionals, and designers to create credible educational material.
Growth Marketing & Partnerships
- Develop strategic partnerships with hospitals, diagnostic centers, wellness brands, corporate wellness programs, and healthcare influencers.
- Support webinars, healthcare events, awareness campaigns, and community outreach initiatives.
- Contribute to expansion and patient acquisition strategies across key Indian markets.
Analytics & Performance Optimization
- Track and analyze campaign performance, customer acquisition costs (CAC), lead quality, conversion rates, and ROI.
- Prepare monthly marketing performance reports and actionable growth recommendations.
- Use analytics tools and customer insights to continuously optimize campaigns and audience targeting.
Desired Candidate Profile
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Communications, Healthcare Management, or a related field.
- MBA or specialization in Marketing will be an advantage.
Experience
- 2–6 years of experience in Healthcare Marketing, Digital Marketing, Wellness Marketing, Diagnostics, Health-Tech, Preventive Healthcare, or Healthcare Startups.
- Proven experience managing digital marketing campaigns and social media growth initiatives.
- Experience with lead generation, performance marketing, and content marketing.
Preferred Qualifications
- Experience working with healthcare startups, diagnostics companies, wellness brands, or preventive healthcare organizations.
- Experience creating high-engagement educational healthcare content.
- Understanding of Indian healthcare consumer behavior and patient acquisition journeys.
- Familiarity with healthcare regulations and ethical healthcare communication practices.
What We're Looking For
- Passion for healthcare innovation and preventive medicine.
- Strong creativity combined with execution excellence.
- Entrepreneurial mindset with high ownership and accountability.
- Ability to translate complex medical concepts into simple, engaging content.
- A growth-oriented professional excited about building a mission-driven healthcare brand.
Designation
Marketing Manager
Key Skills
Industry
Healthcare
Functional Area
Digital Marketing Service
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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