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Manager / Senior Manager – DM
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Job Description
Job Title: Manager / Senior Manager - Digital Marketing
Location: Trivandrum/ Ernakulam/ Chennai
CTC: 5 Lacs to 7.5Lacs
Role Overview:
We’re looking for a digital marketer who can think creatively and execute for business results. You’ll own lead generation, brand presence, and content across digital channels for our insurance broking services.
Key Responsibilities:
- Lead Generation: Plan and run paid campaigns on Meta, Google, and LinkedIn to drive qualified leads for health, motor, life, and commercial insurance.
- Creative Side: Work with designers/video editors to create ad creatives, banners, and short-form video that stop the scroll and build trust.
- Content Writing: Write ad copy, landing page content, blog posts, and emailers that simplify insurance and drive conversions.
- Social Media Management: Manage organic and paid social media, run ad campaigns, monitor engagement, and optimize for CPL/CPA.
- Analytics & Reporting: Track campaign performance in GA4, Meta Ads Manager, Google Ads. Report on ROI, CAC, and lead quality.
- Collaboration: Work with sales and underwriting teams to align campaigns with products and compliance requirements.
Required Skills:
- 4-8 years in digital marketing, preferably in BFSI/insurance/fintech
- Hands-on with Meta Ads, Google Ads, LinkedIn Ads
- Strong copywriting and basic design sense
- Experience with CRM and lead nurturing flows
- Understanding of IRDAI compliance for insurance ads is a plus
Designation
Manager / Senior Manager – DM
Key Skills
Industry
Insurance
Functional Area
Digital
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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