Manager / Senior Manager – DM

Experience

4-6 Years

Salary

6-10 Lakhs

Location

Kerala-Ernakulam, Kerala-Thiruvananthapuram, Tamil Nadu-Chennai
Posted - 45 days ago
Applications - 30
Vacancies- 1
Job Description

Job Title: Manager / Senior Manager - Digital Marketing

Location: Trivandrum/ Ernakulam/ Chennai

CTC: 5 Lacs to 7.5Lacs

Role Overview:

We’re looking for a digital marketer who can think creatively and execute for business results. You’ll own lead generation, brand presence, and content across digital channels for our insurance broking services.

Key Responsibilities:

  • Lead Generation: Plan and run paid campaigns on Meta, Google, and LinkedIn to drive qualified leads for health, motor, life, and commercial insurance.
  • Creative Side: Work with designers/video editors to create ad creatives, banners, and short-form video that stop the scroll and build trust.
  • Content Writing: Write ad copy, landing page content, blog posts, and emailers that simplify insurance and drive conversions.
  • Social Media Management: Manage organic and paid social media, run ad campaigns, monitor engagement, and optimize for CPL/CPA.
  • Analytics & Reporting: Track campaign performance in GA4, Meta Ads Manager, Google Ads. Report on ROI, CAC, and lead quality.
  • Collaboration:  Work with sales and underwriting teams to align campaigns with products and compliance requirements.

Required Skills:

  • 4-8 years in digital marketing, preferably in BFSI/insurance/fintech
  • Hands-on with Meta Ads, Google Ads, LinkedIn Ads
  • Strong copywriting and basic design sense
  • Experience with CRM and lead nurturing flows
  • Understanding of IRDAI compliance for insurance ads is a plus
Designation

Manager / Senior Manager – DM

Key Skills
B2B MarketingBFSI MarketingBrand ManagementCampaign ManagementContent MarketingContent WritingConversion Rate Optimization (CRO)CopywritingCRMCustomer AcquisitionCustomer Acquisition Cost (CAC)Demand GenerationDigital AdvertisingDigital MarketingEmail MarketingFintech MarketingGoogle AdsGoogle Analytics 4 (GA4)Growth MarketingInsurance Marketing
Industry

Insurance

Functional Area

Digital

Employment Type

Full Time

Education

Graduation/Diploma

Job Type

Work From Office

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