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Job Title: Performance Marketing Specialist

Company: Sirican Solutions

Location: Udaipur

Salary: ₹25,000–45,000 per month, based on experience

Job Type: Permanent

Department / Area: Paid Media / Performance Marketing

Works with: The founder (who runs ads today - you take this over), the design/video team, and the client-success manager who owns client communication

About Sirican

Sirican is a digital marketing agency in Udaipur running marketing for retainer clients across India and international markets, in a range of industries. Paid advertising is a core part of what we deliver, and it's growing.

About the Role

We're hiring a dedicated performance-marketing specialist — someone who lives in the ad accounts and makes budgets work. You own paid campaigns end-to-end: you come up with the strategy, build them, run them, optimise daily, and report on what's working. This is a hands-on execution role for someone who genuinely loves the craft of running ads.

THIS IS A 100% PERFORMANCE-MARKETING / PAID-ADS ROLE

We're looking for someone whose recent, day-to-day work has been primarily (at least ~70%) building and optimising paid ad campaigns.

Right fit: your core job for the last couple of years has been running Meta and/or Google ads (and ideally more) — planning, building, optimising and reporting on paid campaigns.

Not the right fit: if your experience is mostly social-media management, content, SEO, design or general "digital marketing," with ads only a small side part of your work. This role does not include organic social, content writing or SEO — we have people for those.

Screening Bar

Candidates should match at least ~70% of this "must have" list.

Key Responsibilities

• Build, launch and run paid campaigns end-to-end — mainly Meta Ads (Facebook/Instagram) and Google Ads (Search, Performance Max, Shopping, YouTube) — from strategy through daily optimisation to scaling.
• Own the strategy, don't just take orders — audience and keyword research, campaign structure, creative angles, budget and bidding plan — you devise it and then execute it.
• Optimise every day against real business outcomes — orders, leads, CPA/CPL, CAC, ROAS (and ACOS/TACOS on marketplaces) — reconciled to actual revenue, not vanity metrics.
• Plan and manage budgets — pace spend, protect the cap, shift budget to what's working.
• Brief the creative team — tell our designers and video editor exactly what ad creative you need and why, then test it properly (A/B, iterate).
• Report clearly — a weekly performance note and a monthly report per client, tied to real orders/leads, in language a client understands.
• Keep tracking trustworthy — coordinate conversion tracking (pixel / Conversions API / Google tags / UTMs) with our tech team so the numbers can be relied on.

What You Must Have (Required)

• 2–5 years hands-on paid-media experience, with at least ~70% of that time on performance/paid advertising (not split across social media, content or SEO).
• Proven hands-on delivery on both Meta Ads and Google Ads — you've built and optimised campaigns yourself on real, live budgets.
• A working command of the metrics — you plan and report against CPA/CPL, CAC, ROAS, CTR and conversion rate, and you know when a campaign is genuinely profitable (break-even ROAS, AOV, margin).
• Fluency in the core tools — Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and spreadsheets (Excel / Google Sheets).
• A basic, correct understanding of conversion tracking — Meta Pixel & Conversions API (CAPI), Google conversion tags, and UTM discipline (enough to spot broken tracking and brief a developer to fix it).
• Strong written English and clear communication — you'll report to Indian and international clients.
• Self-driven and analytical — you work from data, manage your own campaigns, and don't need chasing.

Nice to Have

• Marketplaces & quick-commerce ads — Amazon Ads (Sponsored Products / Brands / Display, ACOS/TACOS), Blinkit, Myntra, Meesho, Zepto / Instamart.
• Additional paid channels — TikTok Ads, LinkedIn Ads, X (Twitter) Ads.
• Shopify / WooCommerce — product feeds, Google Merchant Center, catalog / dynamic (DPA) ads.
• Deeper tracking & reporting — server-side / CAPI setup, Looker Studio / Google Data Studio dashboards.
• Agency background — comfortable running paid campaigns across several accounts/clients at once.

Tools You'll Work With

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Merchant Center
• Meta Pixel / Conversions API
• Looker Studio
• Amazon Ads & quick-commerce brand panels
• Google Sheets / Excel
• Notion

What a Strong Application Looks Like

Come prepared. Applications that stand out show 2–3 real campaigns you personally ran — the platform, the monthly ad budget, and the result (before/after CPA, ROAS or ACOS). Specifics beat adjectives.