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Job Title: Performance Marketing Specialist – Senior Media Buyer (Meta Ads)                       

Department: Digital Marketing | Marketing & Communication

Employment Type: Full-Time (In-Office)

Experience: 2–4 Years

Role Overview

We are looking for a results-driven Performance Marketing Specialist – Senior Media Buyer (Meta Ads) to plan, execute, and optimize Facebook/Meta advertising campaigns for D2C eCommerce clients. The ideal candidate should have hands-on experience managing high-budget Meta campaigns, scaling eCommerce brands, and driving measurable business growth through data-driven performance marketing strategies. This role requires close collaboration with design and development teams while mentoring junior media buyers and communicating campaign performance with clients.

Qualifications / Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of hands-on experience managing Facebook/Meta Ads.
• D2C or eCommerce marketing experience is mandatory.
• Proven experience scaling eCommerce brands and driving conversions.
• Experience managing a minimum monthly ad spend of ₹3 Lakhs.
• Strong analytical skills with hands-on experience using Meta Ads Manager, Google Analytics, and reporting dashboards.
• Working knowledge of Shopify / Shopify Plus.
• Strong attention to detail with a proactive and self-driven approach.
• Experience in luxury, fashion, beauty, or lifestyle brands will be an added advantage.

Key Responsibilities

• Build, launch, and manage Facebook/Meta ad campaigns to drive traffic and conversions for client accounts.
• Manage and allocate advertising budgets to maximize Return on Ad Spend (ROAS).
• Continuously test ad copy, creatives, audience targeting, and landing pages to improve campaign performance.
• Build and optimize campaign structures, including ABO, CBO, ASC, and retargeting campaigns.
• Monitor campaign performance daily and implement real-time optimizations.
• Track competitor activities and industry trends to identify growth opportunities.
• Recommend and execute new campaign strategies to expand client accounts.
• Mentor junior media buyers through quality assurance, feedback, and daily guidance.
• Communicate campaign performance and prepare daily and weekly reports for clients.

Why Join Noir & Blanco?

• Work on established brands with significant monthly advertising budgets.
• Receive direct mentorship from founders and senior media buyers.
• Be part of a small, collaborative team with high ownership and minimal hierarchy.
• Enjoy a supportive, low-pressure work environment.

Growth Path

• High-performing Senior Media Buyers can progress into Brand Lead roles.
• Opportunity to manage dedicated client accounts and lead a team of media buyers.