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Job Title: B2B Sales Specialist – HRMS / ATS / Software

Location: Delhi

Employment Type: Full-Time

Experience: 1–3 Years

Salary: Up to ₹40,000 per month

Job Overview

We are looking for a motivated and result-oriented B2B Sales Specialist to drive business growth by selling HRMS, ATS, and Software solutions to businesses.

The ideal candidate should have prior experience in B2B software/SaaS sales, excellent communication and presentation skills, and a strong understanding of lead generation, prospecting, product demonstrations, client acquisition, and sales closure.

Key Responsibilities

• Identify and generate new B2B sales leads through cold calling, email, LinkedIn, networking, referrals, and other channels.
• Research and identify potential business clients and decision-makers within the target market.
• Understand client requirements and present suitable HRMS, ATS, and software solutions.
• Conduct product demonstrations, presentations, and sales discussions with prospective clients.
• Explain product features, benefits, pricing, and value proposition to potential customers.
• Prepare quotations, proposals, and commercial offers as required.
• Follow up consistently with prospects and convert qualified leads into paying customers.
• Maintain and manage the sales pipeline and regularly update CRM/sales records.
• Build and maintain strong relationships with existing and potential clients.
• Achieve monthly and quarterly sales and revenue targets.
• Negotiate pricing and commercial terms within company guidelines.
• Coordinate with internal teams for product demos, implementation, onboarding, and customer support.
• Monitor competitor activities, market trends, and customer requirements.
• Maintain regular post-sales follow-up to encourage customer retention, renewals, upselling, and referrals.

Required Qualifications & Skills

• Bachelor's degree in any discipline.
• 1–3 years of experience in B2B Sales / Business Development / Software Sales / SaaS Sales.
• Experience selling HRMS, ATS, HR Tech, SaaS, or other business software solutions is preferred.
• Strong verbal and written communication skills.
• Excellent product presentation and demonstration skills.
• Strong lead generation, prospecting, and follow-up skills.
• Good negotiation and objection-handling abilities.
• Customer-focused and target-oriented approach.
• Ability to independently manage the sales cycle from lead generation to closure.
• Strong interpersonal and relationship-management skills.
• Basic understanding of CRM systems and sales pipeline management.
• Ability to communicate with HR Managers, Business Owners, Founders, and other decision-makers.

Key Performance Indicators (KPIs)

• New B2B leads generated.
• Qualified prospects created.
• Product demos conducted.
• Lead-to-demo conversion rate.
• Demo-to-customer conversion rate.
• Monthly revenue and sales target achievement.
• New accounts acquired.
• Customer retention and repeat business.
• Upselling and renewal opportunities generated.