Apply Below for a Direct HR Interview - First in India!

Job Title: Performance Marketer

Location: Ahmedabad (On-site)

Experience: Minimum 2 Years (Hands-on Performance Marketing Experience; Agency experience preferred)

Salary: Up to ₹4.2 LPA (Based on experience and skills)

Role Overview

We are looking for a data-driven and performance-focused Performance Marketer who can plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should have experience in lead generation, e-commerce campaigns, campaign optimization, and performance analysis while delivering measurable business results.

Key Responsibilities

Campaign Planning & Execution

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Manage lead generation and e-commerce campaigns with a focus on ROI, ROAS, and customer acquisition.
• Develop campaign strategies based on business objectives and target audience.

Campaign Optimization

• Monitor campaign performance and continuously optimize targeting, bidding strategies, ad creatives, and budgets.
• Conduct A/B testing for creatives, audiences, landing pages, and ad copies to improve campaign performance.
• Manage PPC campaigns while ensuring KPI and ROI targets are achieved.

Analytics & Reporting

• Track campaign performance using Google Analytics, Meta Ads Manager, Google Ads, and other reporting tools.
• Analyze campaign data and generate actionable insights.
• Prepare weekly and monthly performance reports with recommendations for improvement.

Research & Strategy

• Conduct keyword research, competitor analysis, and audience segmentation.
• Stay updated with the latest digital marketing trends, platform updates, and algorithm changes.
• Identify new growth opportunities and innovative campaign strategies.

Collaboration

• Work closely with creative, content, and web development teams to ensure high-performing ad creatives and landing pages.
• Coordinate with clients and internal stakeholders to understand business objectives and recommend effective marketing strategies.

Requirements

• Minimum 2 years of hands-on experience in Performance Marketing.
• Experience managing campaigns on Google Ads, Meta Ads Manager (Facebook & Instagram), LinkedIn Ads, or similar platforms.
• Good understanding of PPC, SEM, paid social media, conversion tracking, and remarketing.
• Hands-on experience with lead generation and/or e-commerce performance campaigns.
• Strong analytical and problem-solving skills with the ability to interpret campaign data.
• Familiarity with Google Analytics, Google Tag Manager, and conversion tracking is preferred.
• Excellent communication and coordination skills.
• Bachelor's degree in Marketing, Business, or a related field.