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Digital Marketing Executive

Join the Uffizio Technologies Pvt. Ltd. team as a Full Time Digital Marketing Executive on Erekrut, specializing in Digital Marketing Executive in the Information Technology & Services industry. We are seeking talented individuals with a passion for Digital Marketing Service and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.

3-6 Lakhs

4-6 Years

Gujarat - Valsad

Digital Media Marketing

Vacancies - 1

Vacancies - 1 A/B TestingAccount-Based Marketing (ABM)AhrefsB2B MarketingContent MarketingConversion Rate Optimization (CRO)Digital MarketingGoogle AdsGoogle Analytics 4 (GA4)Google Search ConsoleGoogle Tag ManagerHubSpot CRMKeyword ResearchLanding Page OptimizationLead GenerationLinkedIn AdsLocal SEO (Google My Business)Looker Studio ReportingMarketing AnalyticsMarketing AutomationMeta AdsOff-Page SEOOn Page SEOPerformance MarketingPPCROI AnalysisSchema MarkupScreaming FrogSearch Engine Optimization (SEO)SEMrushTechnical SEOWordPress+ 29 More

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Job Description

Job Title: Digital Marketing Executive (Lead Generation & SEO)

Location: Valsad

Employment Type: Full-Time (On-site)

Experience: 3+ Years

Salary (CTC): Up to ₹50,000 per month

Languages Required: Fluency in Hindi & English (Mandatory)

Role Overview

Uffizio is looking for a performance-driven Digital Marketing Executive (Lead Generation & SEO) to generate qualified B2B leads through Paid Marketing while driving long-term organic growth through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

The ideal candidate should have hands-on experience in performance marketing, AI-powered search optimization, and modern search strategies to improve lead generation, search visibility, and measurable business growth.

About Uffizio

Uffizio is a global SaaS company providing GPS Tracking Software, Fleet Management Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-based solutions. The company serves partners and system integrators in more than 80 countries, delivering innovative telematics and fleet management solutions worldwide.

Job Summary

The Digital Marketing Executive will be responsible for generating qualified inbound leads through a combination of Paid Advertising and Organic Marketing.

Work Distribution

Paid Lead Generation – 60%
SEO, AEO & GEO – 40%

Success will be measured by:

Marketing Qualified Leads (MQLs)
Cost per Lead (CPL)
Organic Traffic Growth
Keyword Rankings
AI Search Visibility
Conversion Rate

Key Responsibilities

Paid Lead Generation (60%)

Google Ads

Manage Search, Display, Performance Max, and Remarketing campaigns.
Create high-converting landing page strategies.
Improve Quality Score and campaign performance.
Optimize campaigns to reduce CPL and improve lead quality.
Conduct A/B testing for advertisements and landing pages.

LinkedIn Ads

Generate B2B decision-maker leads.
Build Account-Based Marketing (ABM) campaigns.
Run Lead Generation Forms and Conversation Ads.
Target industries, job titles, and countries strategically.

Meta Ads

Execute awareness, remarketing, and lead generation campaigns.
Build custom and lookalike audiences.
Optimize campaign performance based on business objectives.

Campaign Optimization

Budget allocation
Audience segmentation
Conversion tracking
UTM management
ROI analysis
Weekly optimization reports

SEO (40%)

On-Page SEO

Conduct keyword research.
Optimize website content.
Improve internal linking.
Create optimized meta titles and descriptions.
Implement structured data.
Improve overall technical SEO.

Technical SEO

Perform website audits.
Optimize Core Web Vitals.
Resolve crawl errors.
Manage XML Sitemaps.
Optimize Robots.txt.
Improve indexing.

Content SEO

Create SEO content briefs.
Optimize blogs and landing pages.
Build topic clusters.
Improve keyword rankings.
Support multilingual SEO initiatives.

Off-Page SEO

Acquire high-quality backlinks.
Execute Digital PR activities.
Analyze competitor backlinks.
Build website authority.

AEO (Answer Engine Optimization)

Optimize content for AI-powered answer engines and search experiences.
Improve featured snippet visibility.
Create FAQ-focused content.
Implement Schema Markup.
Optimize for voice search.
Conduct question-based keyword research.
Improve zero-click search visibility.
Enhance content readability for AI summarization.

GEO (Generative Engine Optimization)

Optimize content for AI assistants and generative search engines.
Build AI-friendly content structures.
Develop comprehensive topical authority.
Create trustworthy, experience-based content.
Optimize for ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Maintain consistent brand and entity information.
Improve AI citation potential.
Monitor AI search visibility and referral trends.

Analytics & Reporting

Monitor performance using Google Analytics 4 (GA4).
Track website performance through Google Search Console.
Manage Google Tag Manager.
Create dashboards using Looker Studio.
Utilize HubSpot CRM for lead management.
Prepare campaign and SEO reports.
Monitor lead attribution and conversion tracking.
Generate monthly performance dashboards.

Qualifications / Requirements

Minimum 3+ years of experience in Digital Marketing.
Experience in B2B SaaS or Software companies.
Experience managing international marketing campaigns.
Strong analytical and problem-solving skills.
Excellent written and verbal English communication.
Strong understanding of Paid Marketing, SEO, AEO, GEO, and AI-powered search optimization.

Required Skills

Paid Marketing