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Job Description: Senior Graphic Designer & Video Editor

Location: Bangalore (Work from Office)

Experience: Minimum 4–5 Years

Compensation

• Fixed Salary: ₹6 LPA (₹50,000 per month)
• Annual Performance Bonus: ₹60,000

About Social Tribe

Social Tribe is a performance marketing agency specializing in driving measurable growth for D2C, SaaS, and eCommerce brands. We focus on creating high-performing advertising creatives that improve conversions, reduce customer acquisition costs (CAC), and enable scalable business growth.

We are looking for a highly creative and performance-driven Senior Graphic Designer & Video Editor with hands-on experience in creating conversion-focused ad creatives for paid media campaigns. The ideal candidate should be proficient in modern AI-powered creative tools and capable of producing high-quality creative assets at scale.

Job Summary

The Senior Graphic Designer & Video Editor will be responsible for designing and producing high-converting static, carousel, and video advertisements for Meta, Google, TikTok, YouTube, and other digital platforms.

This role requires a strong understanding of performance marketing, direct-response advertising, customer psychology, and AI-assisted creative production.

Key Responsibilities

Performance Creative Production

• Design high-converting static ads and carousel creatives for paid campaigns.
• Create engaging video ads for Meta, TikTok, YouTube, Google, and other digital platforms.
• Transform raw footage, UGC, and brand assets into conversion-focused advertising creatives.
• Design creatives based on direct-response marketing principles rather than purely aesthetic branding.

AI-Powered Creative Production

• Leverage AI tools to create multiple static and video ad variations efficiently.
• Generate AI-assisted hooks, voiceovers, scenes, and creative concepts.
• Rapidly produce creative variations for A/B testing and campaign optimization.
• Stay updated with emerging AI design and video production tools.

Preferred AI Tools

• Midjourney
• ChatGPT
• Google Veo
• Kling AI
• Runway ML
• CapCut AI
• Adobe Firefly
• Photoshop AI
• After Effects AI
• Canva AI
• ElevenLabs
• HeyGen

Creative Strategy

• Translate marketing briefs into high-performing advertising creatives.
• Understand customer behavior, pain points, and buying triggers.
• Develop multiple creative concepts and testing angles.
• Collaborate closely with media buyers and copywriters to improve campaign performance.

Creative Operations

• Build scalable creative production workflows.
• Develop reusable templates and creative systems.
• Deliver high-volume creative assets while maintaining quality and consistency.

Required Qualifications

• Bachelor's Degree or Diploma in Graphic Design, Visual Communication, Multimedia, Animation, or a related field.
• Minimum 4–5 years of experience in Graphic Design and Video Editing.
• Mandatory experience creating performance marketing creatives for:
  • D2C Brands
  • SaaS Companies
  • eCommerce Businesses
  • Strong portfolio showcasing paid advertising creatives and measurable campaign outcomes.

Required Skills

Design & Video Editing

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• CapCut or similar video editing software

AI Creative Tools

• Experience using AI tools for creative production and workflow automation.
• Ability to generate creative variations at scale using AI technologies.

Performance Marketing

• Strong understanding of Meta Ads, Google Ads, TikTok Ads, and YouTube Ads.
• Knowledge of conversion-focused creative design principles.
• Understanding of CTR, CVR, ROAS, CAC, and other digital marketing performance metrics.

Soft Skills

• Strong attention to detail.
• Ability to work under tight deadlines.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously.

Preferred Candidate Profile

We are looking for someone who:

• Has hands-on experience designing paid advertising creatives.
• Understands direct-response marketing and conversion optimization.
• Can produce high-quality creatives quickly and consistently.
• Is comfortable using AI tools to improve productivity.
• Thrives in a fast-paced performance marketing environment.

What Success Looks Like

• Consistent production of high-performing advertising creatives.
• Faster creative production and testing cycles.
• Measurable improvement in campaign performance.
• Efficient use of AI tools to scale creative output.
• Strong collaboration with media buying and marketing teams.