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Social Media Manager

3-6 Lakhs

1-3 Years

Punjab-Ludhiana

Social Media

Vacancies - 1
Brand Positioning & Digital StorytellingClient Relationship BuildingCommunity Engagement+ 19 More
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Job Description

Position: Social Media Manager

Company: Jindal Fine Industries

Location: Ludhiana, Punjab (Work from Office)

Salary Range: ₹3,00,000 – ₹4,00,000 Per Annum

Experience Required: Minimum 1 Year

About the Company

Jindal Fine Industries is a premier manufacturer based in Ludhiana. We operate renowned in-house brands catering to lifestyle and childhood development:

  • Leader Cycles: A market leader providing high-quality bicycles for all age groups, with a strong footprint across major e-commerce marketplaces.
  • Kidsmate: A trusted brand dedicated to premium ride-ons and toys for children of all ages.

The Opportunity

We are looking for a creative, data-driven Social Media Manager to lead the digital voice of Leader and Kidsmate. This is an exciting opportunity for a storyteller who can leverage social media trends to build a community, drive sales, and manage partnerships.

 Key Responsibilities

  • Creative Content Strategy: Develop and manage a monthly content calendar that promotes brand growth and user engagement.
  • Meta Platform Mastery: Utilize the full potential of Meta features—including Reels, Stories, Shopping Tags, Broadcast Channels, and Remixes—to maximize organic reach.
  • Creator & Influencer Management: actively scout, contact, and collaborate with new creators and influencers to drive fresh engagement and expand brand visibility.
  • Viral Campaign Execution: Brainstorm and execute creative post ideas that capitalize on current trends (audio/visual) to increase brand virality.
  • Community Building: Engage with our audience through comments and direct messages to foster a loyal customer base.
  • Analytics & Reporting: Track performance metrics to identify successful strategies and areas for improvement.

Candidate Profile

  • Experience: At least 1 year of hands-on experience in Social Media Management.
  • Technical Skills: Deep understanding of Instagram and Facebook algorithms and features.
  • Creativity: A knack for visual storytelling and creating "scroll-stopping" content.
  • Location: Must be based in Ludhiana or open to relocate (This is an on-site role).
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