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AVP Sales – HoReCa (FMCG)
Join the Genetic Callnet Consultancy Pvt. Ltd. team as a Full Time AVP Sales - HoReCa (FMCG) on Erekrut, specializing in AVP Sales - HoReCa (FMCG) in the FMCG industry. We are seeking talented individuals with a passion for Sales & Marketing and educational qualifications ranging from 4-6 Years. Apply now on Erekrut to take the next step in your career with a leading global company.
Total experience range: 4 to 8 years (maximum) with good educational background.
Position Overview
We are seeking a dynamic, young, and growth-driven Associate Vice President – Sales to lead our Institutional, HoReCa, and Key Accounts business across India. The ideal candidate will bring strong strategic thinking, proven sales leadership, and the ability to manage a large, diverse team. This role requires a stable professional track record and a solid educational foundation.
The AVP Sales will directly lead a 30-member team, including 2 RSMs, 5 ASM’s and will be responsible for driving revenue, expanding national institutional partnerships, improving market penetration, and delivering long-term business growth.
Key Responsibilities
Strategic Leadership
Develop and execute national sales strategies for Institutional, HoReCa, and Key Accounts to achieve annual business targets.
Build strong GTM strategies for product penetration, pricing, and customer acquisition.
Drive strategic partnerships with national chains, institutions, Railway’s, QSRs, HORECA networks, and large distributors.
Business Development & Key Account Management
Identify and onboard new institutional clients across categories, ensuring consistent business growth.
Strengthen relationships with existing key accounts and drive contract renewals, joint business plans, and strategic initiatives.
Negotiate commercial terms, pricing, and long-term business agreements.
Team Leadership & People Development
Lead and develop a 30-member national team, including 2 RSMs & 5 ASM’s.
Drive capability-building, performance management, and talent development practices.
Foster a performance-driven and collaborative culture.
Operations & Execution Excellence
Monitor sales performance, MIS reporting, forecasting, and productivity metrics for all regions.
Coordinate with cross-functional teams—Marketing, SCM, Finance, and Manufacturing—for seamless execution.
Lead national activations, product rollouts, and HoReCa-specific initiatives.
Customer Experience & Service Delivery
Ensure superior service levels, timely order fulfilment, and complaint resolution for all institutional partners.
Implement consistent SOPs across regions to improve efficiency and customer satisfaction.
Market Intelligence
Track market developments, competition, and emerging HoReCa trends.
Provide inputs for product customisation, innovation, and category expansion opportunities.
Candidate Profile
Education
MBA / PGDM from a reputed institute preferred.
Strong academic track record.
Experience & Skills
6–10 years of experience in Institutional Sales / HoReCa / Key Accounts (FMCG / Beverage’s background preferred).
Proven success in leading large teams and delivering revenue growth.
Strong negotiation, analytical, and relationship-building skills.
High ownership, strategic thinking, and execution excellence.
Comfortable with travel across India.
Attributes
Young, energetic, and stable professional mindset.
Strong leadership presence with the ability to influence stakeholders.
Excellent communication and interpersonal skills.
What We Offer
Opportunity to lead a high-impact national business portfolio.
