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Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years Department: Creative & Brand Employment Type: Full-time No of Position: 2

CTC: 6 LPA to 12LPA

About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build, lead, and inspire our in-house design team. This is a high-impact role for someone who understands how fast-growing D2C brands operate and can translate brand narratives into

powerful visual identities. The ideal candidate has graduated from a leading design school, possesses a deep understanding of brand-building, and can create everything—from logo, brand language, packaging, and social media designs to website visuals, AI-driven creatives, and marketing collaterals— with consistency and excellence. This person should be able to take a brand document or idea and convert it into a living, breathing visual identity that speaks the brand’s language across every touchpoint.

Key Responsibilities

• Brand Identity & Visual Language Development
  • Create and maintain the entire brand theme—including logo, color palette, typography, patterns, UI/UX style, and creative language.
  • Translate abstract brand narratives into compelling visual identities that resonate with consumers. Build design systems and guidelines to keep all creatives aligned and consistent.
• Creative Design & Execution
  •  Social media creative, Video design & motion graphics, AI-generated creative, Packaging design (boxes, covers, sleeves, labels), Marketing collaterals (brochures, flyers, banners, posters), Website design and . landing pages, Brand showreels and visual storytelling content
  • Ensure high-quality, on-brand designs for all marketing, product, and communication needs.
• Team Leadership & Management
  • Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design interns.
  • Hire top talent and build a high-performance creative team.
  • Review creative output and ensure timely, creative, and error-free delivery.
  • Train the team on brand guidelines, visual storytelling, and new design trends.
• Strategy & Cross-Functional Collaboration
  • Work closely with founders, marketing, product, production, and script teams to conver
  • Understand campaign objectives and bring creative vision to life across mediums.
  • Maintain a design pipeline and ensure smooth workflow management.
• Innovation & Creative Intelligence
  • Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global visual standards.
  • Use AI-based tools for speed, creativity, and experimentation.
  • Create designs that not only look good but also communicate with clarity and convert effectively.

Required Skills & Qualifications

• 5–10+ years of design experience, preferably with leading D2C brands or creative agencies.
• Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).
• Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and storytelling capability.
• Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.
• Deep understanding of brand psychology, consumer behavior, and design communication.
• Proven experience building and managing design teams.
• Ability to convert briefs, strategies, and documents into compelling visual narratives.
• Excellent aesthetic sense and a passion for building memorable brands.