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SEO Specialist

3-6 Lakhs

4-6 Years

Delhi-New Delhi

Digital Marketing - Marketing and Advertising

Vacancies - 1
Google Ads ManagerGoogle AnalyticsKeyword Analysis+ 15 More
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SEO Specialist Screening Questions

Job Description

SEO Strategy & Execution 

  • Plan, implement, and manage overall SEO strategy aligned with business goals. 
  • Conduct in-depth keyword research and competition analysis. 
  • Optimize website structure, meta tags, headings, images, alt tags, and sitemaps. 
  • Manage and resolve technical SEO issues (robots.txt, .htaccess, canonical tags, etc.). 

On-Page SEO 

  • Content optimization for target keywords. 
  • Internal linking and site architecture improvements. 
  • Setup & monitoring of Google Analytics, Search Console, and other SEO tools. 

Off-Page SEO 

  • Link building through ethical strategies (guest posting, Web 2.0, business listings, forums, PR, etc.). 
  • Blog/article submissions, social bookmarking, image/PDF/video submissions. 
  • Manage online brand presence across review portals (Google Reviews, Glassdoor, Quora, G2, Crunchbase, etc.). 

Tools & Monitoring 

  • Use advanced SEO tools such as Ahrefs, SEMrush, Screaming Frog to track, audit, and optimize performance. 
  • Monitor site traffic, rankings, and conversions, and prepare regular performance reports. 

Required Skills 

  • Strong expertise in On-page & Off-page SEO techniques. 
  • Proven experience in link building, SEO analysis, and keyword optimization. 
  • Familiarity with SEO & analytics tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics, Google Console). 
  • Understanding of search engine algorithms and ranking factors. 
  • Strong analytical, reporting, and problem-solving skills. 
  • Ability to stay updated with the latest SEO and digital marketing trends. 

Growth Opportunities 

  • Opportunity to lead SEO & digital marketing initiatives for global clients. 
  • Career growth towards Digital Marketing Manager / Team Lead roles. 
  • Work in a dynamic environment with high learning potential. 
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