Apply Below for a Direct HR Interview - First in India!

We are hiring for Manager Marketing

Job Responsibilities

The Manager – Marketing will lead the planning, execution, and monitoring of all marketing initiatives across Samrat Irons' product verticals in Andhra Pradesh & Telangana. The candidate will be responsible for driving company visibility, channel partner engagement, lead generation, and customer loyalty programs in collaboration with Tata Steel and other internal and external teams. The role demands strategic leadership with strong execution capabilities across digital, on-ground, and influencer marketing channels.

       Marketing Strategy & Planning.

• Develop and execute quarterly and annual marketing plans in alignment with business targets and dealer sales strategy.
• Collaborate with Tata Steel’s regional and HO marketing teams to suitable sales campaigns locally.
• Plan and Present Marketing budgets, analyse and apprise on ROI on initiatives

Brand Management & Visibility

• Ensure consistent brand visibility at all dealer points and retail counters.
• Manage campaigns across products: Tata Tiscon 550SD, ReadyBuild, Astrum, Smartf@b, Wiron Binding Wire, and LRPC.
• Ensure effective internal branding and communication is done in a timely manner.

Channel Partner & Influencer Engagement

• Design and execute loyalty programs (mason, engineer, dealer).
• Plan and review events such as Big Day Sales, Engineer Meets, Mason Meets, and Dealer Conventions.
• Oversee the Tiscon Aarohi Women Entrepreneur Program, including onboarding, lead tracking, and performance reviews.

Lead Management & Performance Tracking

• Oversee inbound and outbound lead flow from digital marketing, Tata Steel, ASOs, and CRM entries.
• Work closely with the 5-member BDE team to track lead status, follow-ups, and conversions.
• Ensure reporting on lead quality, source ROI, and conversion KPIs.

Digital & Creative Oversight

• Supervise digital marketing campaigns across Google, Meta, and local platforms.
• Work with designers to ensure high-quality, brand-aligned creatives for schemes, posts, WhatsApp blasts, and dealer collaterals.
• Audit vendor & agency performance and ensure rates are as per market standards and within budget.

Data-Driven Reporting & Dashboards

• • Create dashboards for monthly and quarterly reviews with the MD.
  • Use tools like Excel/BI to visualize spends, brand recall, lead conversions, and campaign ROI.

     Team Management

• Lead a team of tele-callers, designers, marketing executives, and field support staff.
• Manage team KPIs, performance appraisals, and capacity building.

Desired Academic Qualifications

• Preferred MBA / Masters in Marketing

Desired Work Experience

• Minimum of 6 years of experience in marketing.

Special Mentions

• Strong communication and team leadership
• Analytical mindset with hands-on experience in digital marketing and CRM tools
• Excellent coordination with cross-functional departments: Sales, HR, Finance, and Principal brand teams
• Fluent in English, Hindi, and Telugu (preferred)

What We Offer?

At Samrat irons, we believe that our employees are our greatest asset. Our commitment to our employees is at the heart of our success, and we strive to create an environment where everyone can thrive.
We are Committed to delivering high Quality products and services to our clients by working together as one Team.
We believe in having Integrity and strong ethical values and in doing so we build long-term relationships with each other and our clients.
We constantly try to innovate, adapt and evolve through Continuous Learning and improvement initiatives.
By joining our team, you become part of a dynamic and supportive community that is dedicated to your success and well-being.