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- Develop and implement strategic PR campaigns to enhance company's reputation
- Build and maintain relationships with media outlets to generate press coverage
- Conduct media research to identify relevant journalists and publications for outreach
- Draft press releases, media pitches, and other communication materials
- Coordinate interviews, press conferences, and other media events
- Monitor and track media coverage and provide reports to senior management
- Manage crisis communications and respond to media inquiries in a timely manner
- Collaborate with internal teams to ensure consistent messaging across all platforms
- Stay current on industry trends and competition to inform PR strategies
- Demonstrate strong communication skills and attention to detail in all interactions