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- Develop and implement digital marketing strategies to increase online presence and drive customer engagement
- Manage all social media channels and create engaging content for various digital platforms
- Conduct market research and analyze competitor strategies to stay ahead in the market
- Collaborate with cross-functional teams to ensure brand consistency and alignment with overall marketing goals
- Utilize analytics tools to track and measure campaign performance, and provide insights for continuous improvement
- Stay up-to-date with industry trends and best practices, and adapt strategies accordingly
- Create and manage email marketing campaigns to reach target audiences and drive conversions
- Work with external partners and vendors to execute online advertising campaigns and optimize ROI
- Monitor and optimize website performance, SEO, and SEM strategies to improve search engine rankings and increase web traffic
- Excellent communication skills and ability to effectively communicate with internal stakeholders and external partners.