Shaping Careers
0-3 Lakhs
1-3 Years
West Bengal-Kolkata
Digital Marketing - Marketing and Advertising
Keyword Research:
● Conduct thorough keyword research to identify relevant and high-performing
keywords for content optimization and ranking improvement.
● Optimize website content, meta tags, and other on-page elements to enhance
search engine visibility and user experience.
● Conduct regular website audits to identify and address technical SEO issues, such
as crawl errors, broken links, and site speed optimization.
● Develop and implement content strategies that align with SEO goals, ensuring
high-quality, keyword-rich content creation and optimization.
● Plan and execute effective link-building strategies to improve domain authority
and increase the website's backlink profile.
● Stay informed about industry trends and conduct competitor analysis to identify
opportunities for improvement and innovation.
● Utilize SEO tools and analytics to track, analyze, and report on key performance
indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates.
● Work closely with content creators, web developers, and other cross-functional
teams to implement SEO best practices throughout the organization.
● Keep abreast of industry changes and search engine algorithm updates to adjust
strategies accordingly.