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- Create and design new fashion collections that align with the brand's aesthetic and vision
- Research current trends and forecast future trends in the fashion industry
- Collaborate with the creative team to develop mood boards and inspiration for each collection
- Design and sketch initial concepts, then collaborate with patternmakers and seamstresses to bring the designs to life
- Source fabrics, trims, and accessories for each collection while adhering to budget constraints
- Attend textile shows and fashion events to stay current on industry developments
- Conduct fittings and make necessary alterations to garments
- Oversee the development of samples and ensure the final product meets design specifications
- Work closely with marketing and sales teams to develop product marketing strategies
- Stay up-to-date on market competition and consumer preferences to ensure designs are commercially viable.