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- Develop and implement email marketing campaigns to promote company's products and services
- Create engaging email content, including copywriting and design
- Manage email databases and segmentation strategies for targeted campaigns
- Monitor and analyze the performance of email marketing campaigns using metrics such as open rates, click-through rates, and conversion rates
- Collaborate with cross-functional teams to align email marketing efforts with overall marketing and business objectives
- Stay current on industry best practices and trends in email marketing
- Conduct A/B testing to optimize email campaigns for maximum effectiveness
- Ensure compliance with email marketing regulations, such as CAN-SPAM and GDPR
- Continuously improve email marketing strategies based on data-driven insights
- Bachelor's degree in marketing, communications, or related field
- 2+ years of experience in email marketing, preferably in a B2B technology industry
- Proficiency in email marketing platforms and tools (e.g. Mailchimp, Constant Contact)