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- Manage and optimize pay per click campaigns for clients across various platforms
- Conduct keyword research and ad copywriting
- Monitor and analyze campaign performance, making adjustments as needed to ensure KPIs are met
- Collaborate with the team to develop strategies for improving ROI and driving conversions
- Stay up-to-date on industry trends and best practices in pay per click advertising
- Provide regular reports outlining campaign performance and recommendations for improvement
- Utilize tools and technology to streamline campaign management and tracking
- Communicate effectively with clients to set expectations and deliver results
- Work with a diverse range of clients in different industries to achieve their unique marketing goals.