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- Develop and implement digital marketing strategies to increase brand awareness and drive traffic to company website
- Manage all social media platforms, including creating and scheduling content
- Analyze and report on digital marketing campaign performance
- Collaborate with design and content teams to create engaging and visually appealing marketing materials
- Stay up-to-date on industry trends and best practices, recommending new strategies as needed
- Monitor and optimize website SEO, SEM, and other online advertising campaigns
- Utilize analytics tools to track key performance metrics and make data-driven decisions
- Work closely with sales and business development teams to align marketing efforts with overall company goals
- Manage email marketing campaigns and track campaign effectiveness
- Stay informed on digital marketing regulations and compliance standards to ensure all marketing materials adhere to guidelines.