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Job Responsibilities:

· Develops Digital marketing strategy by understanding the business objectives and goals and continuously monitoring the competition.

· Planning all Digital marketing campaigns including SEO/SEM, email marketing, lead-generation campaigns, Google Ad Words, WhatsApp marketing and social media campaigns.

· Social Media Marketing on sites such as LinkedIn, Instagram, Facebook, Twitter, and YouTube. Focusing on overall platform growth and engagement.

· Stays updated on trends and competition activities, shares ideas based on such insights.

· Brainstorms new and creative growth strategies through digital marketing.

· Design and execute emailers, internal communication to drive the Corporate communications need of the company.

· Executing Branding initiatives and closely monitor the brand guideline across all platforms and communication to ensure standardization.

· Brainstorming ideas for Digital Employee engagement through social channels and running various campaigns.

· Online Reputation Management through platforms such as Glassdoor and Google Reviews, continuously monitoring and managing genuine positive reviews on company and culture. Ensuring positive image of company is maintained.

· Creating marketing decks, corporate presentations, vertical wise capability decks and sales pitches for business development from time to time.

· Making the Company Website Interactive by working closely with the web developer to update latest information.

· Managing and executing content marketing through blogs and engaging with content team for the same.

· Collaborate with various teams such as design team and content team to ensure all deliverables are met.

· Continuously engage with Sales and Delivery teams to get insights on campaigns.

· Reports performance of all marketing campaigns (KPIs) on monthly, quarterly basis by maintaining MIS reports and dashboards on Analytics.

· Identify and collaborate with vendors/ freelancers / agencies for any out sourcing requirements of marketing activities.

· Identify new avenues for branding, marketing, and digital presence.