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We are seeking a highly motivated and results-driven Lead Generation Specialist with a strong background in the IT industry. The ideal candidate will be responsible for identifying and qualifying potential leads to drive business growth.

The Lead Generation Specialist will employ various strategies and tools to generate leads, engage with prospects, and collaborate with the sales team to ensure a steady pipeline of qualified opportunities.

Responsibilities:

Lead Identification and Research:

• Conduct market research to identify potential clients and industries.
• Utilize various tools and platforms to gather information on prospects.
• Analyze market trends and competitor activities to stay informed.

Outbound Campaigns:

• Develop and execute outbound lead generation campaigns via email, cold calling, social media, and other channels.
• Craft compelling messages to engage with potential clients and create interest in our IT solutions.
• Manage and track campaign performance metrics.

Database Management:

• Build and maintain a comprehensive database of leads and contacts.
• Regularly update and cleanse the database to ensure accuracy.
• Segment and categorize leads based on various criteria.

Collaboration with Sales Team:

• Work closely with the sales team to understand their requirements and priorities.
• Provide qualified leads and ensure a smooth handover to the sales team.
• Gather feedback from the sales team to refine lead generation strategies.

Networking and Relationship Building:

• Attend industry events, webinars, and conferences to network and build relationships.
• Engage with potential leads through social media platforms.
• Establish and nurture relationships with key industry influencers.

Reporting and Analysis:

• Generate regular reports on lead generation performance and provide insights.
• Analyze data to identify trends, opportunities, and areas for improvement.
• Make data-driven recommendations to optimize lead generation efforts.

Qualifications:

• Bachelors degree in Business, Marketing, or related field.
• Proven experience in lead generation, preferably in the IT industry.
• Strong understanding of IT solutions and services.
• Excellent communication and interpersonal skills.
• Familiarity with CRM tools and lead management systems.
• Results-oriented mindset with a focus on meeting and exceeding targets

Education

UG: Any Graduate, B.B.A/ B.M.S in Management

PG: Any Postgraduate

Doctorate: Doctorate Not Required