Job Title: Manager Marketing
Job Level: Manager
Department: Marketing & Business Development
Location: Head Office, Hyderabad

Company Overview

Authorized Distributor for Tata Steel across Andhra and Telangana. Developed a retail chain of 500 + dealers in Andhra and Telangana which is the largest network in the steel sector. Samrat has set forth a remarkable growth in sales through its wide network of channel partners across the territory.

The group has completed 30 glorious years and over the period have associated with various brands. Integrity, Quality, Teamwork, Adaptability, Social Responsibility are the major core values the company.

Job Responsibilities

The Marketing Manager at Samrat Irons Private Limited will drive innovative marketing and business development initiatives across Andhra Pradesh and Telangana to strengthen the brand presence of multiple Tata Steel product verticals. The role involves strategizing and executing region-specific marketing campaigns, managing vendors for branding, printing, and digital activities, and overseeing the warehousing and logistics of marketing materials to ensure timely availability and cost efficiency. This position demands strong market research, strategic thinking, vendor management, and execution capabilities to achieve growth, dealer engagement, and brand visibility targets aligned with organisational goals.

Strategic Marketing & Business Development

• Conduct market research to identify growth opportunities in existing and untapped segments across both states.
• Develop and implement marketing strategies to achieve sales and brand-building targets for each sub-division.
• Innovate and execute unique business development initiatives to strengthen market share, dealer loyalty, and brand positioning.
• Coordinate with sales teams to develop region-specific campaigns based on local market dynamics and competitor analysis.
• Support introduction of new products or services by designing go-to-market strategies.

Branding & Promotions

• Plan and oversee Above The Line (ATL), Below The Line (BTL), and Through The Line(TTL) marketing activities including dealer meets, influencer meets (masons, contractors, fabricators), roadshows, and local exhibitions.
• Ensure effective usage of Tata Steel brand guidelines while customizing campaigns for regional impact.
• Enhance retail visibility through in-shop and out-shop branding, wall paintings, hoardings, and other innovative on-ground initiatives.

Digital Marketing & Content Strategy

• Manage digital marketing initiatives including social media, WhatsApp marketing, dealer communication apps, and regional influencer content.
• Develop content strategies for product education, brand recall, and market engagement on digital platforms relevant to target audiences in semi-urban and rural markets.

Vendor Management

• Identify, empanel, and manage vendors for printing, branding, event execution, digital media buying, and creative agencies.
• Negotiate contracts and ensure cost efficiency and timely delivery of marketing materials and services.
• Evaluate vendor performance periodically to maintain quality standards.

Marketing Material Warehousing & Logistics

• Oversee storage, inventory, and movement of marketing materials across the warehouse network.
• Coordinate with warehouse and logistics teams to ensure timely availability of marketing materials at dealer locations, events, or promotional activities.
• Optimise logistics costs by route planning and effective vendor coordination.

Budgeting & Reporting

• Prepare annual marketing budgets aligned with business plans and ensure cost-effective utilisation.
• Monitor campaign ROI and submit periodic reports to management with insights and recommendations for future planning.
• Maintain a tracker of all marketing initiatives with vendor performance data and financial implications.

Desired Academic Qualifications

• MBA/PGDM in Marketing or equivalent from a reputed institution preferred.

Desired Work Experience

• Minimum 7-10 years of marketing experience with at least 3 years in building materials, steel, cement, paints, or allied industries preferred.
• Proven track record of successful campaign management, vendor handling, and market development.

Key Performance Indicators (KPIs)

• Market share growth across product verticals.
• ROI on marketing campaigns.
• Dealer engagement and satisfaction scores.
• Reduction in marketing logistics costs.
• Brand visibility improvement metrics (reach, impressions, dealer branding coverage).
• Successful launch and promotion of new products or services.

Skills & Competencies Required

• Strong business acumen with the ability to translate market needs into actionable strategies.
• Innovative mindset with exposure to rural and semi-urban marketing dynamics.
• Excellent vendor negotiation and management skills.
• Hands-on experience with traditional and digital marketing tools.
• Strong communication, presentation, and stakeholder management skills.
• Proficiency in regional languages (Telugu) will be an added advantage

What We Offer?

At Samrat irons, we believe that our employees are our greatest asset. Our commitment to our employees is at the heart of our success, and we strive to create an environment where everyone can thrive.We are Committed to delivering high Quality products and services to our clients by working together as one Team.We believe in having Integrity and strong ethical values and in doing so we build long-term relationships with each other and our clients.We constantly try to innovate, adapt and evolve through Continuous Learning and improvement initiatives. By joining our team, you become part of a dynamic and supportive community that is dedicated to your success and well-being.