Purpose

This assessment is designed for freshers with 0–1 years of experience aiming to enter the Product Executive role in the IT, Software & ITeS industry. Its main goal is to evaluate foundational knowledge and understanding of product management and marketing principles.

Overview

The assessment consists of questions targeting key concepts in product management and marketing, tailored for entry-level candidates aspiring to become Product Executives in the IT, Software & ITeS industry. It evaluates core traits such as analytical thinking, strategic planning, and market understanding. The test structure covers various aspects including market research, product positioning, life cycle management, and performance metrics. By assessing these areas, the evaluation aims to identify candidates who possess the foundational skills necessary for effective product management and marketing, ensuring they can contribute to the development and success of products in a competitive market.

• Industry: IT, Software & ITeS
• Level: Fresher
• Tag: Product Executive
• Total Questions: 25

Skills

• Market Research
• Product Marketing
• Product Launch Planning
• Product Differentiation
• KPI Monitoring
• Cost-Benefit Analysis
• Unique Selling Proposition
• Product Life Cycle Management
• Branding
• Product Backlog Management
• Scalability
• Market Segmentation
• Sales Process
• Goal Setting
• Return on Investment
• Cross-Selling
• Product Positioning
• Competitor Analysis
• User Feedback
• Product Roadmap Development
• Target Audience Identification
• SWOT Analysis
• Minimum Viable Product Understanding

Ideal Roles

• Product Executive
• Product Manager
• Product Marketing Specialist
• Product Development Coordinator