Purpose

This assessment is designed for freshers with 0–1 years of experience aiming to enter the role of Performance Marketing Executive in the IT, Software & ITeS industry. Its main goal is to evaluate foundational knowledge and skills in digital marketing strategies and platforms.

Overview

The test is structured to assess freshers aspiring to become Performance Marketing Executives in the IT, Software & ITeS industry. It evaluates core skills such as understanding digital marketing platforms, strategies like PPC, SEO, and social media engagement, and the ability to measure campaign effectiveness through metrics. The assessment focuses on foundational concepts like affiliate marketing, influencer marketing, and remarketing, ensuring candidates have a well-rounded grasp of performance marketing. It also tests knowledge of key performance indicators and the ability to optimize campaigns through A/B testing and other techniques.

• Industry: IT, Software & ITeS
• Level: Fresher
• Tag: Performance Marketing Executive
• Total Questions: 25

Skills

• Affiliate Marketing
• Email Marketing
• Influencer Marketing
• Social Media Marketing
• Pay-Per-Click Advertising
• Search Engine Optimization
• Content Marketing
• Remarketing
• A/B Testing

Ideal Roles

• Performance Marketing Executive
• Digital Marketing Associate
• Marketing Coordinator
• SEO Specialist
• PPC Analyst