Digital Marketing Specialist
Experience
Salary
Location
Job Description
Responsibilities:
- Develop and Execute Digital Marketing Strategies: Create and implement effective digital marketing strategies to increase the agency’s visibility, drive traffic to our website, and generate leads.
- Content Creation: Create and curate engaging and informative content for the agency’s blog, social media platforms, email campaigns, and website.
- Search Engine Optimization (SEO): Optimize website content and structure for search engines to improve organic search rankings and drive targeted traffic.
- Social Media Management: Manage and grow the agency’s presence on social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to engage with our audience and promote our services.
- Email Marketing: Develop and execute email marketing campaigns to nurture leads and convert prospects into clients.
- Paid Advertising: Create and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to reach potential clients.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts. Provide regular reports and recommendations for improvement.
- Client Outreach: Collaborate with the sales and business development teams to support client acquisition efforts through marketing campaigns.
Qualifications:
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, preferably in a web development or technology-related industry.
- Strong knowledge of SEO, content marketing, social media, and email marketing.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to generate innovative marketing ideas.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Self-motivated and able to work independently and as part of a team.
- Knowledge of web development and design concepts is a plus.
Designation
Digital Marketing Specialist
Key Skills
Content managementDigital MarketingEmail MarketingGoogle AdsGoogle AnalyticsSEO
Industry
Advertising Services
Functional Area
Digital
Employment Type
Full Time
Education
Bachelor Degree
Job Type
Work From Office
Assessment Details
Digital Marketing Specialist Quiz
30 Minutes
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