Assistant Manager – Sales
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Job Description
Assistant Manager – Sales Development
Department: Sales- General Trade (Premium Channel)
Location: Bangalore
Reporting To: Associate Vice President – Sales Development
Offered CTC : 10 to 12 L Fixed CTC PA.
Experience: 3 to 6 years, Male/Female both can apply
About the company
We are on a mission to revive traditional Indian recipes through innovative and authentic products under our flagship brand. As we expand our premium footprint in metro cities, we are looking for a driven and dynamic Premium GT Channel Manager to lead and scale our Premium General Trade (GT) channel.
Role Overview
We are seeking an experienced sales leader to manage the Premium GT channel in metro markets. This role requires strong distributor management, team leadership, and analytical capabilities. The incumbent will be responsible for expanding our town presence, driving numeric distribution, and improving sales force efficiency through structured processes and tech enablement.
Key Responsibilities
- Distributor Management & Market Expansion with co-ordination with Regional Teams.
- Ensure 100% monthly billing through efficient distributor operations.
- Expand market presence by identifying and activating new towns with the right distributor partners.
- Monitor distributor ROI, stock health, and serviceability.
- Frontline Sales Force Management
- Drive productivity by ensuring that each Front-Line bills 140–150 outlets per month.
- Monitor daily sales execution using tech tools (SFA/CRM).
- Numeric & Weighted Distribution Growth
- Ensure at least four core categories are billed in 80% of outlets.
- Implement market activation strategies to increase product penetration.
- Analyze performance data to drive actionable improvements.
- Performance Tracking & Tech Enablement
- Leverage Excel and dashboard tools (e.g., Power BI or Excel) to track secondary sales, billing gaps, and outlet coverage.
- Cross-functional Collaboration
- Work with Trade Marketing, Supply Chain, and Commercial teams for smooth claim resolution, execution of trade schemes, and visibility initiatives.
Key Performance Indicators (KPIs)
- Distributor Billing Efficiency
- Outlet Billing Productivity (Front-Line Level)
- Category-wise Numeric Distribution
- Training & Tech Compliance
Candidate Profile
Experience:
- 3 to 6 years in FMCG Sales, preferably in metro or premium markets
- Proven track record in distributor handling, team management, and GT expansion
Education:
- Bachelor's degree (mandatory); MBA preferred.
Designation
Assistant Manager – Sales
Key Skills
Industry
IT Services and consulting
Functional Area
Sales & Marketing
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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