Social Media Manager
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Job Description
Job Title: Social Media Manager
Location: New Delhi, India
Job Type: Full-Time, On-Site
Experience: 3–6 Years
Department: Digital Marketing
About 1Solutions:
1Solutions is a leading digital marketing and web development agency based in New Delhi, delivering creative, data-driven solutions to clients across India, the US, and other global markets.
We specialize in SEO, paid advertising, web design, and branding- helping businesses grow their digital footprint and achieve measurable success.
We’re expanding our team and looking for a Social Media Manager (Paid Ads Specialist) who can manage end-to-end social media marketing and lead our paid campaigns across Meta and Google platforms.
Role Overview:
As a Social Media Manager at 1Solutions, you’ll take charge of our clients’ online presence, craft engaging campaigns, and manage performance marketing initiatives that deliver real business results. This role requires a blend of creative thinking, analytical skills, and deep knowledge of paid advertising strategies.
Key Responsibilities:
- Develop and execute impactful social media strategies across Meta, Google, LinkedIn, and YouTube.
- Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram) and Google Ads to drive engagement, traffic, and conversions.
- Manage campaign budgets and continuously monitor ROI, CTR, CPC, and conversion rates.
- Collaborate with the content and design teams to create visually appealing and high-performing ad creatives.
- Analyze campaign data, prepare weekly and monthly performance reports, and make data-backed recommendations.
- Keep track of emerging social trends, platform updates, and advertising innovations.
- Engage with the online community and maintain consistent, on-brand communication.
- Conduct competitor analysis and identify opportunities for audience growth and engagement.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Advertising, or related field.
- 3–6 years of hands-on experience managing paid campaigns on Meta and Google Ads.
- Strong understanding of audience targeting, bidding strategies, remarketing, and conversion tracking.
- Experience with Meta Business Suite, Google Ads Manager, Google Analytics, and Canva.
- Proven ability to optimize campaigns for lead generation, traffic, and sales conversions.
- Excellent communication skills and a creative mindset with an eye for performance driven storytelling.
- Experience working in a digital marketing agency preferred.
- Strong communication skills
- Prior experience in client handling [Offshore]
Good to Have:
- Experience with YouTube Ads, LinkedIn Ads, or performance marketing tools.
- Knowledge of GA4, GTM, and landing page optimization.
- Familiarity with SEO and funnel marketing concepts.
What We Offer:
- Competitive salary and performance incentives.
- Opportunity to work on diverse, high-impact campaigns for global clients.
- A collaborative and innovative work culture.
- Skill development and growth opportunities in the digital marketing domain.
Designation
Social Media Manager
Key Skills
Industry
IT Services and consulting
Functional Area
Digital
Employment Type
Full Time
Education
Graduation/Diploma
Job Type
Work From Office
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