• Responsible for the design and delivery of customer communication across all touch points for Omni channel business. • Drive brand creatives across offline, digital and social media platforms. • Assist in developing an annual brand calendar, manage budgets and track expenditures. • Ensure adherence of brand guidelines across all touchpoints – including ATL/BTL activations. • Map competition on product offerings / features, advertising and marketing initiatives and publish the actionable insights regularly. • Track communication best practices across industries and share with internal stakeholders to derive inspiration. • Plan, coordinate and timely execute all strategic and tactical campaigns for offline marketing as well as providing content support to digital teams - with help from external agencies. • Lead brand collaboration and partnership opportunities explore new edge marketing opportunities. • Work with internal teams and external agencies for content creation (photoshoot) / advertising and distribution materials across traditional and digital media. • Be the point of contact for all external parties in the domain - agencies, vendors, media etc. • Experience in buying into media vehicles / events / OTTs